Global Luxury Reach Leverage Sotheby’s international network of over 1,100 offices in 80+ countries to attract international buyers and investors for Canada’s luxury properties, and offer cross border relocation and marketing packages to expand seller exposure.

New Market Growth Expansion into New Brunswick signals growth potential; target opportunities include attracting Atlantic Canadian buyers, foreign capital, and local developers with a NB focused marketing strategy and exclusive listings.

Developer Partnerships Recent Meridian Development collaboration for Eminence at Knox Mountain demonstrates appetite for co marketing high end projects; repurpose this model to pursue additional developer partnerships offering turnkey marketing, sales and international exposure.

Leadership and Training New leadership and a national coaching program provide a platform to offer premium agent training, standardized sales processes, and technology enablement to accelerate luxury market penetration.

Brand and Tech Edge Strong luxury branding combined with a robust tech stack including Google conversion tracking, Azure hosting, multilingual support and security tools creates a compelling value proposition for marketing services, data driven campaigns, and personalized client experiences for high net worth buyers.