Insights

Growing Market Penetration Soulara has established a strong presence across over 6000 postcode areas in Australia, demonstrating extensive reach and a substantial customer base interested in plant-based meals, offering significant opportunity for sales expansion and targeted marketing efforts.

Focused Sustainability Appeal The company's commitment to local sourcing, seasonal ingredients, and eco-friendly practices positions it favorably among environmentally conscious consumers who prioritize sustainable food options, opening avenues for marketing eco-friendly products and collaborations.

Acquisition as Growth Leverage Recent acquisition by V2 Food indicates strategic growth and an increased footprint within the plant-based food sector, potentially facilitating new sales channels, joint product initiatives, and expanded distribution opportunities.

Niche Positioning Soulara operates as a specialized brand focusing on ready-made, chef-crafted, nutritional plant-based meals, which aligns with rising consumer demand for convenient, healthy, and sustainable food solutions, presenting a niche for premium product partnerships.

Digital Engagement Channels Active presence on social media platforms like Instagram, Facebook, and YouTube suggests a strong digital consumer engagement strategy, offering opportunities for targeted digital marketing, influencer collaborations, and data-driven customer outreach.

Similar companies to Soulara

Soulara Tech Stack

Soulara uses 8 technology products and services including Snowplow, Quantcast Measure, Element UI, and more. Explore Soulara's tech stack below.

  • Snowplow
    Analytics
  • Quantcast Measure
    Analytics
  • Element UI
    Javascript Frameworks
  • Google Maps
    Maps
  • HubSpot
    Marketing Automation
  • PHP
    Programming Languages
  • New Relic
    Real User Monitoring
  • Nginx
    Web Servers

Soulara's Email Address Formats

Soulara uses at least 1 format(s):
Soulara Email FormatsExamplePercentage
First@soulara.com.auJohn@soulara.com.au
50%
First@soulara.com.auJohn@soulara.com.au
50%

Frequently Asked Questions

Where is Soulara's headquarters located?

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Soulara's main headquarters is located at 342 Elizabeth St, Surry Hills, New South Wales 2010, AU. The company has employees across 4 continents, including OceaniaAfricaAsia.

What is Soulara's official website and social media links?

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Soulara's official website is soulara.com.au and has social profiles on LinkedIn.

What is Soulara's NAICS code?

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Soulara's NAICS code is 722 - Food Services and Drinking Places.

How many employees does Soulara have currently?

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As of October 2025, Soulara has approximately 14 employees across 4 continents, including OceaniaAfricaAsia. Key team members include Founder: A. G.. Explore Soulara's employee directory with LeadIQ.

What industry does Soulara belong to?

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Soulara operates in the Food and Beverage Services industry.

What technology does Soulara use?

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Soulara's tech stack includes SnowplowQuantcast MeasureElement UIGoogle MapsHubSpotPHPNew RelicNginx.

What is Soulara's email format?

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Soulara's email format typically follows the pattern of First@soulara.com.au. Find more Soulara email formats with LeadIQ.

Soulara

Food and Beverage ServicesAustralia11-50 Employees

Soulara is an Australian-made and owned brand that has pioneered Australia’s plant-based lifestyle movement. We deliver chef-crafted and nutritionist designed ready made meals across the nation, servicing over 6000 postcodes, and since 2018 we have delivered over 4 million meals. 
A big supporter of local farmers, our food is created with local and sustainable ingredients to keep you and the planet healthy and happy.

🌿 Our Vision:
To be Australia’s leading plant-based meal delivery service, helping fellow Australians to live plant-based lives with ease and convenience. Here at Soulara, we want to provide healthy and delicious meals that are not only good for you, but good for the planet also.

🌿  Our Mission: 
To make plant-based living accessible to people from all walks of life. 
We want to help fellow Australians become the healthiest version of themself, all while lightening one's environmental footprint. We are here to guide and inspire you on your plant-based journey, because 'plant-based' isn’t just a diet - it’s a lifestyle.

🌿  Our Values / Food Ethos: 
Soulara is committed to provide meals that are designed with our guiding principles in mind: 
✔  Plant power
✔  Ingredients you can trust
✔  Sustainability
✔  Seasonality

🌿  Our Products / Services:
Not only do we deliver fresh and nourishing plant-based meals to your door, we also provide a range of juices, kombuchas, and more delicious snacks.

🔎  Find us at:
YouTube: Soulara
Instagram: livesoulara
Facebook: livesoulara

Section iconCompany Overview

Headquarters
342 Elizabeth St, Surry Hills, New South Wales 2010, AU
NAICS Code
722 - Food Services and Drinking Places
Employees
11-50

Section iconFunding & Financials

  • $1M$10M

    Soulara's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Soulara's revenue is estimated to be in the range of $1M$10M

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