Insights

Plant-based expansion Soulara’s strong plant-based positioning and national delivery footprint across 6000+ postcodes offer B2B opportunities with corporate meal programs, gyms, and wellness-focused retailers seeking ready-made plant-based options.

Sustainable sourcing Emphasize partnerships with local farmers and sustainable ingredients as a selling point to eco-conscious restaurants, cafeterias, and schools looking to source locally produced, planet-friendly meals.

Recent acquisition V2 Food’s acquisition of Soulara signals a broadened distribution network and potential for co-branded or expanded product lines; explore channel partnerships, white-labeling, or cross-sell opportunities through the combined platform.

Growth potential With revenue in the lower to mid millions and a scalable ready-made meals model, target mid-market hospitality groups, corporate offices, and health-focused retailers seeking convenient, nutritious plant-based offerings.

Digital reach Existing digital and e-commerce infrastructure (WordPress, advertising tech, analytics, customer support) enables rapid onboarding of new partner channels and precise targeting for B2B campaigns around plant-based wellness trends.

Similar companies to Soulara

Wellness Connection of Maine
25$10M - $25M

Soulara Tech Stack

Soulara uses 8 technology products and services including Microsoft Advertising, The Trade Desk, Amplitude, and more. Explore Soulara's tech stack below.

Microsoft Advertising
Advertising
The Trade Desk
Advertising
Amplitude
Analytics
WordPress
Content Management System
Google Workspace
Email
Zendesk Chat
Live Chat
Trustpilot
Online Review Management
Piwik PRO Core
Web Analytics

Media & News

V2 Food Pty acquires Soulara, an Australian plant-based ready-made meals brand, to expand its product portfolio and broaden distribution through its proprietary ecommerce channel.
v2food has acquired Soulara, an Australian plant-based ready-made meals brand.
Jan 16, 2024 | www.foodprocessing.com.au

Soulara's Email Address Formats

Soulara uses at least 1 email format:

Soulara Email Formats	Example	Percentage
First@soulara.com.au	John@soulara.com.au	100%

Frequently Asked Questions

What is Soulara's official website and social media links?

Soulara's official website is soulara.com.au and has social profiles on LinkedIn.

How much revenue does Soulara generate?

As of October 2026, Soulara's annual revenue is estimated to be $1M - $10M.

What is Soulara's NAICS code?

Soulara's NAICS code is 722 - Food Services and Drinking Places.

How many employees does Soulara have currently?

As of October 2026, Soulara has approximately 14 employees across 3 continents, including Oceania, Africa and Asia. Key team members include Founder: Y. T. Explore Soulara's employee directory with LeadIQ.

What industry does Soulara belong to?

Soulara operates in the Food and Beverage Services industry.

What technology does Soulara use?

Soulara's tech stack includes Microsoft Advertising, The Trade Desk, Amplitude, WordPress, Google Workspace, Zendesk Chat, Trustpilot and Piwik PRO Core.

What is Soulara's email format?

Soulara's email format typically follows the pattern of First@soulara.com.au. Find more Soulara email formats with LeadIQ.

Soulara

Q: What is Soulara's official website and social media links?

Soulara's official website is soulara.com.au. Soulara has social profiles on LinkedIn.

Q: How many employees does Soulara have currently?

Soulara has approximately 14 employees.

Q: What technology does Soulara use?

Soulara's tech stack includes Froala Editor, Bootstrap, TikTok Pixel, AdRoll, iCIMS.

Q: What is Soulara's NAICS code?

Soulara's NAICS code is 722 (Food Services and Drinking Places).

Food and Beverage ServicesNew South Wales, Australia11-50 Employees

Soulara is an Australian-made and owned brand in the Food and Beverage Services industry, based at 342 Elizabeth Street, Surry Hills, New South Wales 2010, Australia, with 11-50 employees. The company delivers ready-made plant-based meals across Australia, offering chef-crafted and nutritionist-designed options to customers in more than 6,000 postcodes, and since 2018 has delivered over 4 million meals. Soulara emphasizes local sourcing and sustainability, using ingredients from local farmers to support health for people and the planet. In addition to meals, the company provides a range of juices, kombuchas, and other snacks delivered to customers. In January 2024, Soulara was acquired by V2 Food Company.