Insights

Growing Market Presence Soulfresh distributes its innovative healthy food and beverage brands across Australia, New Zealand, the UK, and Europe, indicating a strong regional and international market footprint and an opportunity to expand more into health-conscious retail chains and specialty stores internationally.

Diverse Product Portfolio With a range of brands like Nutty Bruce, Lo Bros Kombucha, Not Soda, Hey Tiger, Wildly Good, and Pico, Soulfresh offers multiple product categories that appeal to consumers seeking healthier alternatives, providing multiple cross-selling and upselling opportunities across health food and beverage segments.

Strategic Growth Potential Having secured significant funding of 34 million dollars and operating with revenues between 1 million and 10 million dollars, Soulfresh is positioned for expansion and new product innovation, creating avenues for sales partnerships and distribution deals.

Health and Sustainability Focus Soulfresh's commitment to creating healthier, better-for-you products with an emphasis on sustainability aligns with the increasing consumer demand for ethically-sourced and eco-friendly foods, suggesting opportunities to promote products to health-conscious and environmentally aware markets.

Smart Technology Usage Utilizing advanced tech tools such as Google Analytics, Google Tag Manager, and Laravel for digital presence and data insights, Soulfresh is well-positioned for targeted marketing efforts and data-driven engagement strategies to identify and convert health-focused retail and wholesale clients.

Soulfresh Tech Stack

Soulfresh uses 8 technology products and services including Apple iCloud Mail, Microsoft 365, reCAPTCHA, and more. Explore Soulfresh's tech stack below.

  • Apple iCloud Mail
    Email
  • Microsoft 365
    Email
  • reCAPTCHA
    Security
  • Google Tag Manager
    Tag Management
  • HTTP/3
    Web & Portal Technology
  • Google Analytics
    Web Analytics
  • Laravel
    Web Frameworks
  • LiteSpeed
    Web Servers

Media & News

Soulfresh's Email Address Formats

Soulfresh uses at least 2 format(s):
Soulfresh Email FormatsExamplePercentage
First.Last@soulfresh.com.auJohn.Doe@soulfresh.com.au
87%
First@soulfresh.com.auJohn@soulfresh.com.au
12%
Last@soulfresh.com.auDoe@soulfresh.com.au
1%

Frequently Asked Questions

Where is Soulfresh's headquarters located?

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Soulfresh's main headquarters is located at 28-50 Cyanamid Street 4 Laverton North, Victoria 3026 Australia. The company has employees across 2 continents, including OceaniaEurope.

What is Soulfresh's phone number?

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You can contact Soulfresh's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Soulfresh's official website and social media links?

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Soulfresh's official website is soulfresh.co and has social profiles on LinkedInCrunchbase.

What is Soulfresh's NAICS code?

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Soulfresh's NAICS code is 722 - Food Services and Drinking Places.

How many employees does Soulfresh have currently?

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As of February 2026, Soulfresh has approximately 71 employees across 2 continents, including OceaniaEurope. Key team members include Ceo & Founder: D. L.Chief Executive Officer: M. M.Cfo: J. S.. Explore Soulfresh's employee directory with LeadIQ.

What industry does Soulfresh belong to?

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Soulfresh operates in the Food and Beverage Services industry.

What technology does Soulfresh use?

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Soulfresh's tech stack includes Apple iCloud MailMicrosoft 365reCAPTCHAGoogle Tag ManagerHTTP/3Google AnalyticsLaravelLiteSpeed.

What is Soulfresh's email format?

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Soulfresh's email format typically follows the pattern of First.Last@soulfresh.com.au. Find more Soulfresh email formats with LeadIQ.

How much funding has Soulfresh raised to date?

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As of February 2026, Soulfresh has raised $34M in funding. The last funding round occurred on Dec 23, 2019 for $34M.

When was Soulfresh founded?

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Soulfresh was founded in 2003.

Soulfresh

Food and Beverage ServicesVictoria, Australia51-200 Employees

Soulfresh is a food and beverage company like no other.

We’re a food movement that disrupts the status quo and takes a stand against the dumbed down, lifeless and soulless foods that are clogging up the grocery shelves and our tummies. We’re dedicated to challenging mainstream brands by creating healthy, better-for-you food and beverages and the legacy we want to leave includes nourished people, thriving communities and a sustainable home planet. We are consistently innovating, creating and sharing products that are here to make a difference and we’re authentic, innovative and uncompromising in everything we do.  

Established in 2003, by our founder Didi Lo, Soulfresh began bringing real food and beverages to the people, through distributing and selling some of Byron Bay’s best natural and organic produce.  We’ve evolved from partnering with brands and are now creating our very own better-for-you brands that we’re really proud of, including; Nutty Bruce, Lo Bros. Kombucha and Not Soda, Hey Tiger, Wildly Good and Pico! You can find our products in family-run independent grocers through to the largest retailers across Australia, New Zealand, the UK and Europe.

We have a big vision with exciting new possibilities, and we’d love you to join us, so that together we can Disrupt Food for a Better World.

To find out more visit www.soulfresh.co

Section iconCompany Overview

Headquarters
28-50 Cyanamid Street 4 Laverton North, Victoria 3026 Australia
Phone number
NAICS Code
722 - Food Services and Drinking Places
Founded
2003
Employees
51-200

Section iconMedia & News

Section iconFunding & Financials

  • $34M

    Soulfresh has raised a total of $34M of funding over 1 rounds. Their latest funding round was raised on Dec 23, 2019 in the amount of $34M.

  • $1M$10M

    Soulfresh's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $34M

    Soulfresh has raised a total of $34M of funding over 1 rounds. Their latest funding round was raised on Dec 23, 2019 in the amount of $34M.

  • $1M$10M

    Soulfresh's revenue is estimated to be in the range of $1M$10M

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