Insights

Expansion Potential Soum has rapidly expanded from second-hand electronics in KSA to used cars and collectibles across 150+ locations with active listings and a high transaction volume, presenting a growth opportunity for sales outreach to verticals like automotive, collectibles, and cross-border marketplaces in the MENA region.

Secure Transactions The platform’s guaranteed payments and buyer-seller protection, powered by proprietary fulfillment and payment systems, position Soum as a reliable channel for new security-focused fintech and logistics partnerships, enabling upsell of escrow services, insurance, or fraud protection tech.

AI Driven Soum deploys AI for recommendations, dynamic pricing, predictive analytics, and fraud detection, indicating a readiness for advanced data and analytics partnerships, MarTech integrations, and AI capability selling to optimize marketplace performance.

Strategic Investors Backed by Jahez Group and regional investors with a $22M raise, Soum has validated investor confidence and growth trajectory, opening doors for co-marketing ventures, channel partnerships, and collaborative financing opportunities to accelerate expansion.

Tech Stack Utilizing AWS, BI tools, DBT, and integration with WhatsApp Business and HubSpot, Soum demonstrates modernization and scalability, suggesting opportunities to offer cloud services, CRM automations, data pipeline enhancements, and SMS/CRM integrations to optimize operations and growth.

Similar companies to Soum

Soum Tech Stack

Soum uses 8 technology products and services including Power BI, Amazon Web Services, DBT, and more. Explore Soum's tech stack below.

Soum's Email Address Formats

Soum uses at least 1 email format:
Soum Email FormatsExamplePercentage
F.Last@soum.saJ.Doe@soum.sa
100%

Frequently Asked Questions

What is Soum's official website and social media links?

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Soum's official website is soum.sa and has social profiles on LinkedIn.

How much revenue does Soum generate?

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As of August 2026, Soum's annual revenue is estimated to be $1M - $10M.

What is Soum's NAICS code?

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Soum's NAICS code is 425 - Wholesale Electronic Markets and Agents and Brokers.

How many employees does Soum have currently?

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As of August 2026, Soum has approximately 124 employees across 4 continents, including Asia, Africa and Europe. Key team members include Chief Operating Officer - Electronics: N. N., Co-Founder & Ceo: B. A. and Co-Founder: F. A. H. Explore Soum's employee directory with LeadIQ.

What industry does Soum belong to?

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Soum operates in the Internet Marketplace Platforms industry.

What technology does Soum use?

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Soum's tech stack includes Power BI, Amazon Web Services, DBT, Google Workspace, Mailchimp, WhatsApp Business, Hootsuite and HubSpot.

What is Soum's email format?

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Soum's email format typically follows the pattern of F.Last@soum.sa. Find more Soum email formats with LeadIQ.

When was Soum founded?

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Soum was founded in 2021.
Soum logo

Soum

Internet Marketplace PlatformsRiyadh, Saudi Arabia51-200 Employees

Soum is an Internet marketplace platform based in Riyadh, Saudi Arabia, focused on serving the MENA region. It began with second-hand electronics in the Kingdom and has since expanded to used cars and collectibles, with activity across more than 150 locations. All transactions are guaranteed through Soum's fulfillment and payment systems, which hold funds until the item is delivered and confirmed by the buyer. 

The platform serves individuals, small businesses, and telecom and retail partners, offering home pickup and delivery, secure payments, and a dedicated Merchant App as well as bulk-selling options. It uses AI to enable personalized recommendations, dynamic pricing, predictive analytics, and fraud detection to enhance safety and efficiency. Based in Riyadh, it has a regional footprint and notable engagement, with more than 5 million app downloads and about 10,000 active listings at any given time, reflecting hundreds of thousands of transactions.

Section iconCompany Overview

Website
soum.sa
NAICS Code
425 - Wholesale Electronic Markets and Agents and Brokers
Founded
2021
Employees
51-200

Section iconFunding & Financials

  • $1M - $10M

    Soum's revenue is estimated to be in the range of $1M - $10M

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