Insights

Rapid Market Penetration Soum has established a strong presence in Saudi Arabia with over 150 locations and hundreds of thousands of transactions within just two years, demonstrating high user engagement and rapid adoption, presenting opportunities for logistics, shipping, and local service providers to align with their growth.

Expanding Product Portfolio Starting with second-hand electronics and now moving into used cars and collectibles, Soum is expanding into high-value and diverse categories, creating potential for premium logistics, insurance, and value-added services tailored to these segments.

Technology-Driven Ecosystem Leveraging AI-powered recommendations, dynamic pricing, and secure payment systems, Soum is positioned as a data-centric platform, opening sales opportunities for SaaS providers, AI solution vendors, and fraud prevention services to enhance their offerings.

Funding and Growth Potential With $18 million raised in recent Series A funding and an estimated revenue range of $10M to $50M, Soum has substantial financial backing and growth trajectory, making it an attractive partner for financial services, payment processors, and investment opportunities aimed at scaling regional e-commerce.

Ecosystem Partnerships Soum collaborates with telcos, retail partners, and regional investors, highlighting opportunities for B2B collaborations, bulk selling solutions, and integration with enterprise platforms to support their expanding marketplace infrastructure.

Soum Tech Stack

Soum uses 8 technology products and services including Amazon Web Services, Kubernetes, Google Workspace, and more. Explore Soum's tech stack below.

  • Amazon Web Services
    Cloud Hosting
  • Kubernetes
    Containerization
  • Google Workspace
    Email
  • WebEngage
    Marketing Automation
  • Elementor
    Page Builders
  • Google
    Search Engines
  • Cloudflare Bot Management
    Security
  • WhatsApp
    Social Sharing

Soum's Email Address Formats

Soum uses at least 1 format(s):
Soum Email FormatsExamplePercentage
F.Last@soum.saJ.Doe@soum.sa
50%
F.Last@soum.saJ.Doe@soum.sa
50%

Frequently Asked Questions

Where is Soum's headquarters located?

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Soum's main headquarters is located at Riyadh, SA. The company has employees across 4 continents, including AsiaAfricaEurope.

What is Soum's official website and social media links?

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Soum's official website is soum.sa and has social profiles on LinkedIn.

What is Soum's NAICS code?

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Soum's NAICS code is 425 - Wholesale Electronic Markets and Agents and Brokers.

How many employees does Soum have currently?

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As of October 2025, Soum has approximately 106 employees across 4 continents, including AsiaAfricaEurope. Key team members include Chief Business Officer: R. T.Head Of Operations & Customer Experience: N. N.Co-Founder & Ceo: B. A.. Explore Soum's employee directory with LeadIQ.

What industry does Soum belong to?

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Soum operates in the Internet Marketplace Platforms industry.

What technology does Soum use?

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Soum's tech stack includes Amazon Web ServicesKubernetesGoogle WorkspaceWebEngageElementorGoogleCloudflare Bot ManagementWhatsApp.

What is Soum's email format?

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Soum's email format typically follows the pattern of F.Last@soum.sa. Find more Soum email formats with LeadIQ.

When was Soum founded?

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Soum was founded in 2021.

Soum

Internet Marketplace PlatformsRiyadh, Saudi Arabia51-200 Employees

At Soum, we're on a mission to build a marketplace that enables users to buy and sell anything online with convenience, trust, and ease starting in the MENA market. We began with second-hand electronics in KSA, becoming market leaders, and are now expanding to used cars and collectibles. In just two years, we've facilitated hundreds of thousands of transactions across 150+ locations in the Kingdom, maintained 10,000 active listings at any given time, earned the distinction of being the 10th most downloaded e-commerce app in KSA for 2023, and received more than 5 million app downloads.

Our team, Soumers, have worked in over 14 countries from the US to South Korea. We are always on the look out for the best and brightest to join. We look beyond resumes and titles, we look for the innovators, the hungry, the go-getters. We offer them the autonomy to experiment, learn, fail, and grow. 

Every transaction on Soum is guaranteed; we hold funds until the item is delivered and confirmed by the buyer, thanks to our proprietary fulfillment and payment systems. This ensures a secure and reliable marketplace experience.

Soum has pioneered a solution that have transformed digital commerce for sellers in the wider region:

Individuals: Enjoy unique home pick-up and delivery services, secure payments, and transaction guarantees for worry-free selling.
Small Businesses: Sell faster and reach a wider audience with our dedicated "Merchant App."
Teleco and retail partners: Gain optimal returns with bulk-selling options, comprehensive inspections, and efficient warehouse management.

We deploy AI models to power our marketplace with personalized recommendations, dynamic pricing, predictive analytics, and fraud detection, ensuring a smarter, safer, and more efficient platform for our users.

Soum is backed by local and regional investors including, amongst others, Jahez Group, Isometry Capital, and Al Rajhi Partners and have raised $22Mn to date.

Section iconCompany Overview

Headquarters
Riyadh, SA
Website
soum.sa
NAICS Code
425 - Wholesale Electronic Markets and Agents and Brokers
Founded
2021
Employees
51-200

Section iconFunding & Financials

  • $1M$10M

    Soum's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Soum's revenue is estimated to be in the range of $1M$10M

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