Insights

Rapid Market Growth Soum has experienced significant user traction in the MENA region, with over 5 million app downloads and hundreds of thousands of transactions within just two years, indicating a rapidly expanding customer base and increasing demand for digital marketplace solutions.

Diverse Product Expansion Starting with second-hand electronics, Soum is now expanding into used cars and collectibles, presenting opportunities for partners and vendors in new verticals to join and capitalize on emerging categories with high consumer interest.

Strong Funding Backing Recent Series A investment of $18 million led by Jahez Group demonstrates investor confidence and financial stability, which can support further platform development, marketing efforts, and strategic expansion initiatives.

Innovative Technology Use Soum leverages AI-driven features like personalized recommendations, dynamic pricing, and fraud detection, offering potential for sales teams to cross-sell advanced integrations or provide tailored technological solutions to enhance marketplace security and efficiency.

Regional Partnerships With collaborations including telecom and retail sectors and robust logistics services such as home pickup and delivery, there are opportunities for sales development in offering complementary services, payment solutions, and integrated logistics support to strengthen Soum’s ecosystem.

Similar companies to Soum

Soum Tech Stack

Soum uses 8 technology products and services including Amazon Web Services, Kubernetes, Google Workspace, and more. Explore Soum's tech stack below.

  • Amazon Web Services
    Cloud Hosting
  • Kubernetes
    Containerization
  • Google Workspace
    Email
  • WebEngage
    Marketing Automation
  • Elementor
    Page Builders
  • Google
    Search Engines
  • Cloudflare Bot Management
    Security
  • WhatsApp
    Social Sharing

Soum's Email Address Formats

Soum uses at least 1 format(s):
Soum Email FormatsExamplePercentage
F.Last@soum.saJ.Doe@soum.sa
50%
F.Last@soum.saJ.Doe@soum.sa
50%

Frequently Asked Questions

Where is Soum's headquarters located?

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Soum's main headquarters is located at Riyadh Saudi Arabia. The company has employees across 4 continents, including AsiaAfricaEurope.

What is Soum's official website and social media links?

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Soum's official website is soum.sa and has social profiles on LinkedIn.

What is Soum's NAICS code?

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Soum's NAICS code is 425 - Wholesale Electronic Markets and Agents and Brokers.

How many employees does Soum have currently?

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As of March 2026, Soum has approximately 129 employees across 4 continents, including AsiaAfricaEurope. Key team members include Chief Operating Officer - Electronics: N. N.Co-Founder & Ceo: B. A.Co-Founder: F. A.. Explore Soum's employee directory with LeadIQ.

What industry does Soum belong to?

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Soum operates in the Internet Marketplace Platforms industry.

What technology does Soum use?

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Soum's tech stack includes Amazon Web ServicesKubernetesGoogle WorkspaceWebEngageElementorGoogleCloudflare Bot ManagementWhatsApp.

What is Soum's email format?

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Soum's email format typically follows the pattern of F.Last@soum.sa. Find more Soum email formats with LeadIQ.

When was Soum founded?

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Soum was founded in 2021.

Soum

Internet Marketplace PlatformsRiyadh, Saudi Arabia51-200 Employees

At Soum, we're on a mission to build a marketplace that enables users to buy and sell anything online with convenience, trust, and ease starting in the MENA market. We began with second-hand electronics in KSA, becoming market leaders, and are now expanding to used cars and collectibles. In just two years, we've facilitated hundreds of thousands of transactions across 150+ locations in the Kingdom, maintained 10,000 active listings at any given time, earned the distinction of being the 10th most downloaded e-commerce app in KSA for 2023, and received more than 5 million app downloads.

Our team, Soumers, have worked in over 14 countries from the US to South Korea. We are always on the look out for the best and brightest to join. We look beyond resumes and titles, we look for the innovators, the hungry, the go-getters. We offer them the autonomy to experiment, learn, fail, and grow. 

Every transaction on Soum is guaranteed; we hold funds until the item is delivered and confirmed by the buyer, thanks to our proprietary fulfillment and payment systems. This ensures a secure and reliable marketplace experience.

Soum has pioneered a solution that have transformed digital commerce for sellers in the wider region:

Individuals: Enjoy unique home pick-up and delivery services, secure payments, and transaction guarantees for worry-free selling.
Small Businesses: Sell faster and reach a wider audience with our dedicated "Merchant App."
Teleco and retail partners: Gain optimal returns with bulk-selling options, comprehensive inspections, and efficient warehouse management.

We deploy AI models to power our marketplace with personalized recommendations, dynamic pricing, predictive analytics, and fraud detection, ensuring a smarter, safer, and more efficient platform for our users.

Soum is backed by local and regional investors including, amongst others, Jahez Group, Isometry Capital, and Al Rajhi Partners and have raised $22Mn to date.

Section iconCompany Overview

Headquarters
Riyadh Saudi Arabia
Website
soum.sa
NAICS Code
425 - Wholesale Electronic Markets and Agents and Brokers
Founded
2021
Employees
51-200

Section iconFunding & Financials

  • $1M$10M

    Soum's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Soum's revenue is estimated to be in the range of $1M$10M

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