Insights

Innovative Campaigns Social Soup's extensive experience in influencer marketing across diverse categories and its award-winning campaigns demonstrate its capability to drive high-impact, authentic brand engagement. This presents opportunities to collaborate with brands seeking to enhance social presence through tailored influencer strategies.

Technology Leadership The company's recent launch of AI-driven influencer authenticity verification and content tools highlights its commitment to innovative solutions that ensure campaign credibility. Sales prospects include technology-focused brands and agencies interested in leveraging advanced social verification tools.

Strategic Partnerships Recent collaborations with major brands like Treasury Wine Estates indicate Social Soup’s ability to establish long-term, scalable influencer campaigns. Opportunities exist to partner with brands in retail, FMCG, or luxury sectors looking to embed their products into social culture.

Market Recognition Winning multiple awards from AiMCO and being recognized as Australia's largest influencer marketing agency positions Social Soup as a trusted leader, making it an attractive partner for brands seeking reputable influencer marketing solutions and strategic collaborations.

Growth & Innovation Recent hires focusing on growth and innovation, alongside product launches like AI tools, suggest a proactive approach to expanding service offerings. This signals potential for joint ventures or customized marketing solutions tailored to brands aiming to stay ahead in the social influence space.

Similar companies to Soup

Soup Tech Stack

Soup uses 8 technology products and services including HubSpot Analytics, cdnjs, DreamWeaver, and more. Explore Soup's tech stack below.

  • HubSpot Analytics
    Analytics
  • cdnjs
    Content Delivery Network
  • DreamWeaver
    Editors
  • Font Awesome
    Font Scripts
  • Google Maps
    Maps
  • Slider Revolution
    Miscellaneous
  • Yoast SEO
    Search Engines
  • Google Tag Manager
    Tag Management

Media & News

Soup's Email Address Formats

Soup uses at least 1 format(s):
Soup Email FormatsExamplePercentage
First.Last@socialsoup.comJohn.Doe@socialsoup.com
34%
First@socialsoup.comJohn@socialsoup.com
30%
Last@socialsoup.comDoe@socialsoup.com
2%
First.Last@socialsoup.comJohn.Doe@socialsoup.com
34%

Frequently Asked Questions

Where is Soup's headquarters located?

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Soup's main headquarters is located at 61-63 Great Buckingham Street Level 1 Sydney, New South Wales 2016 Australia. The company has employees across 2 continents, including OceaniaEurope.

What is Soup's phone number?

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You can contact Soup's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Soup's stock symbol?

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Soup is a publicly traded company; the company's stock symbol is CSSEP.

What is Soup's official website and social media links?

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Soup's official website is socialsoup.com and has social profiles on LinkedIn.

What is Soup's SIC code NAICS code?

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Soup's SIC code is 5812 - Eating Places NAICS code is 5418 - Advertising, Public Relations, and Related Services.

How many employees does Soup have currently?

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As of February 2026, Soup has approximately 29 employees across 2 continents, including OceaniaEurope. Key team members include Chief Technology Officer: F. W.Head Of Growth & Partnerships: C. N.Head Of Creator Partnerships And Strategy: A. H. N. D.. Explore Soup's employee directory with LeadIQ.

What industry does Soup belong to?

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Soup operates in the Marketing Services industry.

What technology does Soup use?

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Soup's tech stack includes HubSpot AnalyticscdnjsDreamWeaverFont AwesomeGoogle MapsSlider RevolutionYoast SEOGoogle Tag Manager.

What is Soup's email format?

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Soup's email format typically follows the pattern of First.Last@socialsoup.com. Find more Soup email formats with LeadIQ.

When was Soup founded?

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Soup was founded in 2004.

Soup

Marketing ServicesNew South Wales, Australia11-50 Employees

Social Soup has pioneered the influencer marketplace for 17+ years and conducted 500+ influencer campaigns, giving us unparalleled experience spanning a vast number of categories from beauty, FMCG, banking, alcohol, technology, and pharma - along with many not for profit organisations.  

Today, consumers respond to authenticity over traditional advertising models; they want reviews, ratings, and testimonials from likeminded individuals. Social Soup partners brands with the right influencers and launches campaigns designed to create real world recommendations and social media impact.

Our model of scaled influence covers all strata of influence from the most trusted micro influence layer through to the highest social reach influencers with passionate and engaged audiences. Through understanding the objectives of our clients we design campaigns placing their brand at the heart of the most trusted conversations.

Across our influencer programs we collect and curate high quality user generated content. With digital rights managed for brands we use the smartest social strategies to successfully place this content into paid native environments amplifying impact to millions more, creating ROI.

For partnership opportunities, email: sharyn@socialsoup.com

Section iconCompany Overview

Headquarters
61-63 Great Buckingham Street Level 1 Sydney, New South Wales 2016 Australia
Phone number
SIC Code
5812 - Eating Places
Stock Symbol
CSSEP
NAICS Code
5418 - Advertising, Public Relations, and Related Services
Founded
2004
Employees
11-50

Section iconFunding & Financials

  • $1M$10M

    Soup's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Soup's revenue is estimated to be in the range of $1M$10M

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