Merchandise Growth The company already runs an online store on Shopify with cart capability signaling readiness to scale ecommerce. Opportunities include expanding team apparel, training gear, and event merchandise, plus launching subscription or season pass product bundles to boost average order value. Integrate inventory promotions and analytics to optimize margins and repeat purchases.

Marketing Expansion Active presence on Facebook suggests opportunity to scale channel marketing. Propose adding Instagram and YouTube, implementing retargeting, lead capture, and email automation, and optimizing local search to drive attendance and online sales. Recommend analytics and conversion tracking to measure return on ad spend.

Sponsorship Channel As a mid sized local sports club there is potential to monetize through sponsorships and events. Develop tiered sponsor packages, on site branding, and event partnerships with local businesses and youth organizations to generate new revenue streams and raise brand awareness.

Scheduling and Membership The business likely runs classes and clinics. Offer online booking for lessons, camps, and seasonal memberships, with integrated payments, reminders, and cross sell of gear or clinics via the Shopify store to increase customer lifetime value.

Tech Modernization The tech stack shows a mix of ecommerce and site tools; there is room to optimize performance and data capture. Propose CRM integration, marketing automation, SEO enhancements, and structured data improvements to boost conversions, tracking, and personalized customer experiences.