Small team, nimble Target the marina with lightweight, scalable tech solutions and managed services that fit a small operations team. Emphasize affordable security, hosting, and maintenance packages suitable for 2-10 employees.

Revenue range Leverage mid-market pricing strategies and value-based offerings for facilities like marinas with annual revenues in the $1M–$10M range. Propose bundled software or membership management tools that scale with moderate growth.

Online presence Capitalize on their web stack (WordPress, WooCommerce, Google Tag Manager) to offer migration, site optimization, e-commerce enhancements, and analytics-driven marketing services tailored to marina and real estate communities.

Industry peers Position solutions alongside yacht clubs and similar clubs in the region, highlighting benefits such as member management, booking systems, and event scheduling to appeal to comparable organizations.

Facilities focus Offer technology and services that improve marina operations, including customer relationship management, payment processing, scheduling for slips and services, fleet or vessel management integrations, and cybersecurity hardening.