Strategic Partnerships Marshall B. Ketchum University has a track record of forming strategic partnerships and collaborations, such as with the Project Management Institute and INVISION Magazine. Leveraging these existing relationships could lead to potential sales opportunities by expanding partnerships with organizations in the healthcare and education sectors.

Leadership Changes Recent leadership changes, including the appointment of Dr. Gail Orum-Alexander as the dean of the College of Pharmacy and Julie A. Schornack as the university president, present an opportunity to engage with new decision-makers within the university. Building relationships with these key personnel could open doors to sales engagements and educational collaborations.

Technology Integration With a tech stack that includes tools like TikTok Pixel, Fastly, and Adobe Creative Suite, Marshall B. Ketchum University demonstrates a commitment to leveraging technology for educational and marketing purposes. Exploring technology solutions that complement or enhance their existing stack could present sales opportunities for tech companies targeting the education sector.

Industry Alignment As a higher education institution focusing on healthcare professions, MBKU aligns with the growing trend of demand for healthcare education and professionals. Tailoring sales pitches and solutions specifically to address the needs of healthcare education programs can position companies effectively to engage with MBKU for potential partnerships or service offerings.

Employee Engagement Employee turnover, such as the departure of Markham and arrival of Katy Davidson, presents an opportunity for service providers to engage with a changing workforce. Offering solutions that cater to the evolving needs of the university's staff, faculty, and administration can create avenues for sales discussions and long-term partnerships.