Heil Partnership SRC is Heil's longest-running continuous distributor since 1965, signaling a strong, exclusive relationship and potential for co-branded marketing, early access to new Heil products, and contractor training programs to drive Heil product sales. Leverage trust to upsell Heil lines and secure favorable terms.

Regional Network With ten stores across Virginia and a Mid-Atlantic reach, SRC offers scalable procurement programs, multi-location service contracts, and consistency in pricing and availability. Propose centralized logistics, inventory sharing, and coordinated promotions to fuel growth across locations.

Full Line Upsell The portfolio includes Heil, Bohn, Tecumseh, Nordyne, Weil-McLain, Honeywell, Nu-Calgon, Genetron, LG and Scotsman; perfect for bundled HVACR solutions (equipment, controls, refrigerants, and ice machines) to contractor and commercial clients. Target cross-sell and upgrade opportunities, plus a service and parts add-on strategy.

Financial Scale Revenue of 100-250M and 51-200 employees denote solid purchasing power and stable demand. Opportunities exist for exclusive distributor terms, volume discounts, co-op marketing, and long-term supply agreements to improve margins and forecasting for SRC.

Digital-Ready SRC's tech stack shows readiness for digital ordering and integration (Google Workspace, Gravity Forms, Nginx, Cloudflare). Offer an enhanced B2B e-commerce portal, API stock feeds, and digital training resources to streamline procurement for SRC and its customers.