Web Optimization Southern Union Conference maintains a WordPress website with SEO and analytics tools in place, signaling readiness for a targeted web optimization program focused on donor conversion and content strategy across the SDA network. Propose SEO audits, performance optimization, accessibility improvements, GA4 analytics setup, and a conversion-focused content plan for engagement and fundraising.

Document Management Laserfiche indicates mature document management; there is opportunity to expand ECM and automate back-office workflows such as accounting and HR, with templates and automated approvals to improve efficiency and audit readiness.

Fundraising Analytics The organization’s revenue scale and existing partnerships point to growth opportunities in donor relationship management, campaign analytics, and fundraising automation. Propose donor CRM integration, campaign performance dashboards, segmentation for targeted outreach, and recurring giving optimization using analytics.

Cloud and Security The use of cloud DNS and hosting tools suggests opportunity to strengthen hosting resilience and security. Propose managed hosting services, security hardening, backups, disaster recovery planning, and monitoring to ensure uptime and compliance for nonprofit funding streams.

Network Growth Operating within a large ecclesiastical network with recent staff changes and collaborative programs, there is potential to expand services through denominational partnerships, offering shared services, training, and co-branded initiatives with other divisions and conferences to scale technology and program delivery.