Boutique appeal Target leisure and small corporate events by emphasizing Southmoreland on the Plaza as a unique, locally rooted boutique hotel with a primely located historic mansion that can host intimate gatherings, milestone celebrations, and executive retreats.

Local partnerships Leverage proximity to Kansas City’s Country Club Plaza to propose bundled stays with nearby dining, shopping, and experiences, and pursue partnerships with local venues for joint promotions and package deals appealing to visitors seeking curated experiences.

Flexible pricing Offer flexible corporate and government rate programs leveraging the current policy, targeting small teams or regional travelers who prefer personalized service and a distinctive stay experience over larger chain hotels.

Tech-enabled guest experience Highlight the property’s lightweight tech stack and self-service model as a selling point for efficiency-focused travelers; explore hospitality tech add-ons that improve check-in flow, guest communications, and personalized recommendations.

Growth signals With a revenue range of one to ten million and a small team, position Southmoreland as a nimble partner for pilots of targeted B2B offerings, loyalty programs, and guest-centric service enhancements that can scale with demand from leisure and business travelers.