What is Southwest Financial Federal Credit Union's NAICS code?

Southwest Financial Federal Credit Union's NAICS code is 52 (Finance and Insurance).

Insights

SEG Expansion Opportunities Southwest Financial was chartered to Kroger associates and their immediate family, and now serves hundreds of SEGs. This opens a path to add more SEGs—especially within large retail, healthcare, or manufacturing sectors—by offering co-branded banking services and employee benefit packages.

Loyalty Program Leverage Mighty Maxx has paid out over $2.4 million in cash back since 2015, signaling strong member engagement and potential for growth. This creates opportunities to upsell additional financial products through targeted offers and to deploy enhanced loyalty analytics and marketing automation.

Digital CX Marketing Current tech stack includes LiveChat, SendGrid, Facebook Pixel, and web tools, showing readiness for digital engagement. Propose solutions for CRM integration, onboarding automation, personalized campaigns, and data-driven attribution to optimize member journeys.

Growth Readiness With revenue between 10 and 25 million and 11-50 employees, the credit union is mid-sized and scalable. A vendor relationship with Appli suggests openness to digital platforms; opportunities include scalable core banking integrations, secure cloud storage, and onboarding/payment solutions to support growth.

Competitive Positioning Focused on Kroger associates and SEGs, Southwest Financial differentiates from larger banks with loyalty rewards and SEG partnerships. A strategy to expand to other large employers, offer merchant services and payments, and deepen segment-specific offerings could broaden market reach.

Similar companies to Southwest Financial Federal Credit Union

Southwest Financial Federal Credit Union Tech Stack

Southwest Financial Federal Credit Union uses 8 technology products and services including Facebook Pixel, gstatic.com, oEmbed, and more. Explore Southwest Financial Federal Credit Union's tech stack below.

Facebook Pixel
Analytics
gstatic.com
Content Delivery Network
oEmbed
Dev Tools
SendGrid
Email Delivery
Google Fonts API
Font Scripts
jQuery Migrate
Javascript Libraries
Really Simple Discovery
Miscellaneous
Divi
Page Builders

Media & News

Appli Inc. signs new client Swfinancial.
Southwest Financial Federal Credit Union selects Appli
Dec 11, 2024 | www.benzinga.com

Southwest Financial Federal Credit Union's Email Address Formats

Southwest Financial Federal Credit Union uses at least 1 format(s):

Southwest Financial Federal Credit Union Email Formats	Example	Percentage
FLast@swfinancial.org	JDoe@swfinancial.org	94%
LastFir@swfinancial.org	DoeJoh@swfinancial.org	3%
First.Middle@swfinancial.org	John.Michael@swfinancial.org	3%

Frequently Asked Questions

What is Southwest Financial Federal Credit Union's phone number?

You can contact Southwest Financial Federal Credit Union's main corporate office by phone at

+1-214-630-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Southwest Financial Federal Credit Union's official website and social media links?

Southwest Financial Federal Credit Union's official website is swfinancial.org and has social profiles on LinkedIn.

How much revenue does Southwest Financial Federal Credit Union generate?

As of July 2026, Southwest Financial Federal Credit Union's annual revenue is estimated to be $10M - $25M.

What is Southwest Financial Federal Credit Union's SIC code NAICS code?

Southwest Financial Federal Credit Union's SIC code is 6062 - Credit Unions, Not Federally Chartered NAICS code is 52 - Finance and Insurance.

How many employees does Southwest Financial Federal Credit Union have currently?

As of July 2026, Southwest Financial Federal Credit Union has approximately 18 employees across 1 continents, including North America. Key team members include Principal Chief Executive Officer: P. R.Owner: S. C.Director Of Marketing: V. D.. Explore Southwest Financial Federal Credit Union's employee directory with LeadIQ.

What industry does Southwest Financial Federal Credit Union belong to?

Southwest Financial Federal Credit Union operates in the Financial Services industry.

What technology does Southwest Financial Federal Credit Union use?

Southwest Financial Federal Credit Union's tech stack includes Facebook Pixelgstatic.comoEmbedSendGridGoogle Fonts APIjQuery MigrateReally Simple DiscoveryDivi.

What is Southwest Financial Federal Credit Union's email format?

Southwest Financial Federal Credit Union's email format typically follows the pattern of FLast@swfinancial.org. Find more Southwest Financial Federal Credit Union email formats with LeadIQ.

When was Southwest Financial Federal Credit Union founded?

Southwest Financial Federal Credit Union was founded in 1962.

Southwest Financial Federal Credit Union

Financial ServicesTexas, United States11-50 Employees

Southwest Financial Federal Credit Union is a financial services organization based in Farmers Branch, Texas, at 1750 Valley View Lane, Suite 110, 75234. It was chartered in November 1962 as Kro-Dal (Kroger-Dallas) Federal Credit Union and opened for business in the early months of 1963, initially serving Kroger associates and their immediate family members. Today it serves Kroger associates and their immediate family members and has expanded to include hundreds of other Select Employee Groups whose employees and immediate family members may join. In 2015, the Mighty Maxx Member Loyalty Reward program was created, and the credit union has since distributed more than $2.4 million in cash back to members. The organization lists 11-50 employees, revenue in the range of $10 million to $25 million, and, in December 2024, announced a relationship with Appli Inc.