Market research niche Small market research firm with long-standing history (since 1977) and strategic alliances. Potential to upsell larger, end-to-end research projects to mid-market clients seeking flexible, collaborative partnerships.

Low headcount, high flexibility Operates with minimal in-house staff and alliances, suggesting capacity for scalable projects. Opportunity to position as a cost-effective partner for clients needing quick turnarounds or niche expertise without full-time headcount.

Revenue opportunity Current revenue under $1M indicates room for expansion with mid-to-large client opportunities and services such as comprehensive strategy, feasibility studies, and business planning for growth-oriented firms.

Strategic partnerships Existing alliances can be leveraged to offer broader capabilities, cross-sell with complementary agencies, and win larger engagements, especially for clients requiring integrated research and strategic planning.

Geographic and sector potential Foundation in Santa Fe with a national or regional client base implied by service scope. Target industries that rely on ongoing research, such as consumer insights, healthcare, and technology, to drive recurring revenue.