Niche Market Focus Southwest Planning & Marketing specializes in foundational market research services including survey analysis and focus groups, presenting opportunities to offer advanced data analytics, visualization tools, or integrated technology solutions to enhance their service offerings.

Strategic Alliances The company's reliance on strategic alliances indicates openness to expanding capabilities, creating potential for upselling consulting services, partnership opportunities, or collaborative projects with firms seeking complementary research expertise.

Small Team Dynamics With a very small team of 0-1 employees, SWPM may benefit from automation tools, software solutions, or outsourcing services that increase operational efficiency and support business growth without significant internal expansion.

Established Presence Founded in 1977, the company has long-standing industry experience, which can be leveraged to position new market research technologies or data-driven solutions to their existing client base.

Market Positioning While competing with larger firms like iProspect and Havas, SWPM could be targeted with niche, high-touch services or specialized research tools, illustrating potential for differentiation and premium service offerings.