Sponsorship Growth As a local sports commission focused on attracting events to fill hotels, there is strong potential to expand sponsorship revenue through tiered packages with local businesses, hotels, airlines, and brands aligned with the events, including naming rights and in-event activations.

Hotel Partnerships The core objective of driving hotel occupancy creates a natural opportunity to formalize partnerships with lodging partners, tourism boards, and travel providers to offer bundled event packages, incentives for groups, and cross-promotional campaigns.

Digital Marketing Despite utilizing a modern tech stack and SEO tools, the organization could benefit from an enhanced digital marketing program, including a CRM for sponsor and event management, targeted campaigns, and analytics to demonstrate impact to partners.

Portfolio Expansion With a portfolio of recognized national events, there is room to leverage regional networks to expand into additional sports and age divisions, increasing attendance and sponsor exposure.

Lean Growth Outsourcing As a lean operation, there is opportunity to partner with external specialists in sponsorship sales, marketing, and operations to accelerate growth, improve sponsor acquisition, and deliver scalable event logistics.