Sparkle Insights, Inc.
Market ResearchChapel Hill, United States2-10 Employees
At Sparkle Insights, we illuminate pathways to growth by delivering inclusive and global market research solutions that resonate across cultures and borders. As a boutique consultancy, we specialize in innovative hybrid research designs that are cost-effective, efficient, and tailored for quick turnarounds—empowering brands to stay agile in an ever-evolving market landscape. 𝐂𝐚𝐩𝐚𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬 • Qualitative Research Studies: focus groups, ethnographies, online bulletin boards, and live mobile ethnographies. • Quantitative Research Studies: telephone, mobile/online/intercept surveys, tracking studies, performance analysis • Hybrid Methodologies: hybrid qualitative and quantitative designs, custom consumer panels, and dial testing • Strategy and Consulting: feasibility analysis, competitive analysis, data mining, and ideation. Our team’s diverse industry experience—from financial services to healthcare, travel, and more—enables us to approach challenges strategically and deliver tailored results. Beyond primary research, we offer consulting services. 𝐌𝐞𝐦𝐛𝐞𝐫𝐬𝐡𝐢𝐩 These affiliations reflect our commitment to industry excellence and collaboration. We are proud members of: • Advertising Club of New York • Public Relations Society of America (PRCA) • Qualitative Research Consultants Association (QRCA) • Asian Federation of Advertising Associations (AFAA) • Asian American Advertising Federation (3AF) Follow us to discover insights that matter and strategies that inspire.
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