Sparkler | Part of PA Consulting Employee Directory
Market ResearchEngland, United Kingdom11-50 Employees
Sparkler is a market research and digital insight consultancy based in London, England, and it has been part of PA Consulting since 2018. The firm focuses on the human dimension of digital experience, turning how consumers interact with brands and technology into insights that inform strategy. Its services include Research and Insight, Brand Strategy, and Service Innovation, and its client base has included leading media and technology firms and blue-chip companies. While the team operates from London, its work spans global markets. Notably, in 2021 Sparkler partnered with Pinterest to publish the Inspiration Nation report on the UK Pinterest audience.
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