Insights

AI coaching expansion Sparrow has a proven AI-driven motion analysis platform starting with golf and plans to expand tailored coaching across multiple sports and activities, presenting cross-sell opportunities to adjacent athletic markets and team training programs.

Massive user base potential With over 250k golfers already benefiting from Sparrow Golf and a platform that supports real-time feedback, there is strong demand signals for scalable consumer subscriptions and premium coaching plans, plus potential partnerships with golf academies and clubs.

Data-driven differentiation Real-time swing analysis comparing user performance to millions of data points from top athletes positions Sparrow as a data-first coaching solution, enabling upsell of advanced analytics, personalized training plans, and enterprise licensing for sports teams.

Multi-channel tech presence A tech stack spanning iCIMS, Adobe, Wix eCommerce, and motion/AI capabilities suggests readiness for recruitment of specialized AI/ML talent, marketing automation, and scalable eCommerce for direct-to-consumer and partner channels.

Financial signals & partnerships Revenue in the mid-range millions with a modest funding buffer indicates growth potential to attract strategic investors or channel partners and to pursue co-branded campaigns with golf brands, training facilities, or sports equipment companies.

Similar companies to Sparrow

Sparrow Tech Stack

Sparrow uses 8 technology products and services including AdRoll, Tableau, Wix, and more. Explore Sparrow's tech stack below.

Sparrow's Email Address Formats

Sparrow uses at least 3 email formats:
Sparrow Email FormatsExamplePercentage
First@sparrowup.comJohn@sparrowup.com
86%
FirstL@sparrowup.comJohnD@sparrowup.com
10%
FirLast@sparrowup.comJohDoe@sparrowup.com
4%

Frequently Asked Questions

What is Sparrow's stock symbol?

Minus sign iconPlus sign icon
Sparrow is a publicly traded company; the company's stock symbol is BLUESPARROWUSD.

What is Sparrow's official website and social media links?

Minus sign iconPlus sign icon
Sparrow's official website is sparrowup.com and has social profiles on LinkedIn and Crunchbase.

How much revenue does Sparrow generate?

Minus sign iconPlus sign icon
As of August 2026, Sparrow's annual revenue is estimated to be $10M - $25M.

What is Sparrow's NAICS code?

Minus sign iconPlus sign icon
Sparrow's NAICS code is 5112 - Software Publishers.

How many employees does Sparrow have currently?

Minus sign iconPlus sign icon
As of August 2026, Sparrow has approximately 65 employees across 4 continents, including North America, Asia and Africa. Key team members include Team Leader: A. P. and Angel Investor: J. M. Explore Sparrow's employee directory with LeadIQ.

What industry does Sparrow belong to?

Minus sign iconPlus sign icon
Sparrow operates in the Software Development industry.

What technology does Sparrow use?

Minus sign iconPlus sign icon
Sparrow's tech stack includes AdRoll, Tableau, Wix, Figma, Google Workspace, Sentry, Braze and Piwik PRO Core.

What is Sparrow's email format?

Minus sign iconPlus sign icon
Sparrow's email format typically follows the pattern of First@sparrowup.com. Find more Sparrow email formats with LeadIQ.

How much funding has Sparrow raised to date?

Minus sign iconPlus sign icon
As of August 2026, Sparrow has raised $7.6M in funding. The last funding round occurred on Jan 01, 2023 for $10K.

When was Sparrow founded?

Minus sign iconPlus sign icon
Sparrow was founded in 2018.
Sparrow logo

Sparrow

Software DevelopmentNew York, United States51-200 Employees

Sparrow is a software development company headquartered in New York, New York, at 64 Beaver Street #203. The company develops AI-driven motion analysis and coaching solutions, beginning with golf, using generative AI to provide real-time, personalized swing analysis benchmarked against data from millions of top athletes. Sparrow Golf, the golf-focused app, is available on the App Store and has reportedly helped over 250,000 golfers improve their game. The organization is expanding its AI coaching capabilities to offer tailored guidance across various sports and activities. The company reports revenue in the range of $10 million to $25 million and funding of $10 thousand.

Section iconCompany Overview

Stock Symbol
BLUESPARROWUSD
NAICS Code
5112 - Software Publishers
Founded
2018
Employees
51-200

Section iconFunding & Financials

  • $7.6M

    Sparrow has raised a total of $7.6M of funding over 5 rounds. Their latest funding round was raised on Jan 01, 2023 in the amount of $10K as an Angel.

  • $10M - $25M

    Sparrow's revenue is estimated to be in the range of $10M - $25M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.