Publisher network Opportunity to expand relationships with national lifestyle and regional sports magazines by offering targeted advertising packages across USA TODAY’s portfolio, leveraging STP’s existing reach and prestige.

Mid-market growth Company revenue places it between small agencies and large publishers, presenting a prime target for scaled sponsorships, bundled print-digital advertising, and cross-promotional campaigns with complementary brands seeking broad yet premium exposure.

Tech enablement Utilize Google Workspace and Search Console data to offer performance-driven media plans, reporting dashboards, and optimized keyword-driven content placements that boost ROI for advertisers.

Sports and lifestyle focus Capitalize on strong sports previews and lifestyle segments to pitch integrated sponsorships, seasonal campaigns, and event-based advertising tied to major leagues and national tournaments.

Scale-ready partnerships With a 50M revenue band and a sizeable catalog of high-quality magazines, pursue tiered sponsorships, co-branded editions, and programmatic-like bundled packages to attract mid-market brands seeking broad yet premium visibility.