Specialists Marketing Services, Inc.

Marketing ServicesNew Jersey, United States51-200 Employees

Specialists Marketing Services, Inc. is a data-driven, multi-channel marketing company based in Saddle Brook, New Jersey. It serves brands, agencies, and Fortune 500 companies by providing customer acquisition and revenue generation services across postal, digital, and insert media channels, with capabilities in data management, marketing strategy development and implementation, analytics-driven modeling, and lead generation, alongside creative and printing services. The company targets both consumer and business-to-business clients and focuses on industries such as publishing, catalog and retail, fundraising and nonprofit, continuity and membership, automotive, and consumer services. As a leading provider of direct marketing lists, it emphasizes audience targeting to optimize return on investment for its clients through its CC360 file of 240 million U.S. consumers, positioning itself as a large-scale participant in the direct marketing and data-driven audience targeting space. A recent development noted is a legal matter involving Playboy Enterprises International, Inc., filed in 2021 in relation to subscriber privacy concerns affecting multiple parties including Specialists Marketing Services, Inc. }

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