Insights

Expanding Brand Portfolio Specialty Fashion Group manages multiple brands catering to diverse market segments, including plus size, affordable fashion, and occasion-specific apparel, presenting opportunities to offer tailored solutions that enhance their brand differentiation and customer engagement.

Growth Through Asset Sales Following the sale of several brands to Noni B Group, SFG now focuses primarily on the City Chic brand, which targets a growing demographic of curvy women, highlighting a potential sales opportunity in supporting niche marketing and digital engagement strategies.

Technology Adoption Using a range of web and analytics tools such as Google Analytics, Tag Manager, and Cloudflare indicates an openness to data-driven marketing and e-commerce enhancement, suggesting potential for advanced digital solutions to drive customer acquisition.

Market Position & Competition With a revenue range of $25M to $50M and a significant presence across Australia, New Zealand, South Africa, and the USA, SFG is positioned in the mid-market segment, where tailored marketing campaigns, loyalty programs, and localized promotions could unlock sales growth.

Customer-Centric Brands SFG’s focus on inclusive, size-varied, and fashion-forward brands demonstrates a strong emphasis on meeting customer needs; this creates an opportunity to develop personalized digital and in-store solutions that enhance the shopping experience and increase sales conversions.

Specialty Fashion Group Tech Stack

Specialty Fashion Group uses 8 technology products and services including Joomla, Cloudflare, Google Fonts API, and more. Explore Specialty Fashion Group's tech stack below.

  • Joomla
    Content Management System
  • Cloudflare
    Content Management System
  • Google Fonts API
    Font Scripts
  • spin.js
    Javascript Frameworks
  • PHP
    Programming Languages
  • Google Tag Manager
    Tag Management
  • Google Analytics
    Web Analytics
  • Apache
    Web Servers

Media & News

Specialty Fashion Group's Email Address Formats

Specialty Fashion Group uses at least 1 format(s):
Specialty Fashion Group Email FormatsExamplePercentage
First.Last@specialtyfashiongroup.com.auJohn.Doe@specialtyfashiongroup.com.au
49%
First.MiddleLast@specialtyfashiongroup.com.auJohn.MichaelDoe@specialtyfashiongroup.com.au
1%
FirstLast@specialtyfashiongroup.com.auJohnDoe@specialtyfashiongroup.com.au
1%
First.Last@specialtyfashiongroup.com.auJohn.Doe@specialtyfashiongroup.com.au
49%

Frequently Asked Questions

Where is Specialty Fashion Group's headquarters located?

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Specialty Fashion Group's main headquarters is located at Sydney, New South Wales 2015 Australia. The company has employees across 5 continents, including OceaniaAsiaNorth America.

What is Specialty Fashion Group's phone number?

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You can contact Specialty Fashion Group's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Specialty Fashion Group's official website and social media links?

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Specialty Fashion Group's official website is specialtyfashiongroup.com.au and has social profiles on LinkedIn.

How much revenue does Specialty Fashion Group generate?

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As of March 2026, Specialty Fashion Group's annual revenue is estimated to be $5B.

What is Specialty Fashion Group's NAICS code?

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Specialty Fashion Group's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does Specialty Fashion Group have currently?

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As of March 2026, Specialty Fashion Group has approximately 203 employees across 5 continents, including OceaniaAsiaNorth America. Key team members include Quality Controller: J. L.Brand Director: J. M.Non Executive Director: M. H.. Explore Specialty Fashion Group's employee directory with LeadIQ.

What industry does Specialty Fashion Group belong to?

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Specialty Fashion Group operates in the Retail Apparel and Fashion industry.

What technology does Specialty Fashion Group use?

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Specialty Fashion Group's tech stack includes JoomlaCloudflareGoogle Fonts APIspin.jsPHPGoogle Tag ManagerGoogle AnalyticsApache.

What is Specialty Fashion Group's email format?

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Specialty Fashion Group's email format typically follows the pattern of First.Last@specialtyfashiongroup.com.au. Find more Specialty Fashion Group email formats with LeadIQ.

When was Specialty Fashion Group founded?

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Specialty Fashion Group was founded in 1993.

Specialty Fashion Group

Retail Apparel and FashionNew South Wales, Australia201-500 Employees

Specialty Fashion Group is an ASX leading, specialty apparel retailer with over 1,000 stores and 7,000 Team Members across Australia, New Zealand, South Africa & the USA. Through our fantastic brands – Autograph, City Chic, Crossroads, Katies, OneWoman, Millers and Rivers – our purpose is to be a global market leader that changes the perception of fashion.

SFG is extremely proud of our friendly, enthusiastic, committed & passionate team members who make our brands and whole company what it is today. We understand the importance of our team & we believe in our purpose & core values. We take pride in the fact that we recognise & share our success stories & award individual Team Members for their achievements. We would welcome the successful candidate into a fantastic working environment with an outstanding & talented team. #ourculturecode

Our brands:

Millers provides everyday great value for the ageless fashion conscious women

Crossroads is a  fashion brand for fun, affordable fashion with sizes from 8 – 22. There’s an outfit for every occasion, ensuring the latest look without the price.

Katies is an iconic Australian brand delivering inspired & versatile fashion. No matter the day, the occasion, where they go or what they do, Katies believes in providing the inspiration & the outfits to help our women shine.

Autograph is Australia’s largest plus size retailer offering contemporary fashion in sizes 14-26 across a range of lifestyles. We give the Autograph woman with a wardrobe that not only fits, but one she loves.

City Chic is the 14+ plus clothing brand for curvy girls who want to look hot with what they've got! It’s all about fun, fashion & feeling fabulous!

Rivers Australia joined the SFG family in 2013 expanded the group into the footwear and menswear  retail categories for the first time.

ONE WOMAN is a multi-brand, mega-store format women’s clothing store. We cater for all women in an environment that is a sanctuary for transformation.

Section iconCompany Overview

Headquarters
Sydney, New South Wales 2015 Australia
Phone number
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
1993
Employees
201-500

Section iconFunding & Financials

  • $25M$50M

    Specialty Fashion Group's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    Specialty Fashion Group's revenue is estimated to be in the range of $25M$50M

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