Eco-friendly appeal Target institutional buyers and corporate facilities that prioritize sustainability in interiors, offering decorative glass solutions that align with eco-friendly processes and responsible sourcing.

Mid-market scale Leverage the company’s size (11-50 employees) to position as a nimble, responsive supplier for mid-market projects in offices, universities, healthcare, and retail, differentiating from larger glass manufacturers.

Healthcare and Education focus Prioritize outreach to hospitals, clinics, universities, and other public facilities that require durable, aesthetically pleasing glass accents, highlighting customization and compliant, safe installations.

Strong regional footprint Emphasize Grand Rapids, Michigan presence to win local and regional projects, while exploring partnerships with nearby design firms and contractors for faster bids and logistics efficiency.

Growing revenue potential With a revenue range of 10–25 million, target high-margin decorative glass installations in high-visibility spaces and expand into adjacent product offerings or design collaboration opportunities to increase average project value.