Education Focus STI is the education arm of the Tea Association of the U.S.A., delivering standardized, accredited tea education and certification programs. Potential sales angle: partner with STI to co-host or sponsor advanced training events, expand curricula, and license content to beverage connoisseur programs or hospitality teams.

Industry Credentials With over 1,000 professionals educated and more than 125 certified specialists, STI has an established credentialing framework. Sales opportunity: offer compliant training packages, advancement tracks, and certification prep services to tea retailers, cafes, and hospitality groups seeking accredited credentials.

Market Growth Tea is the world’s most consumed beverage after water and a fast-growing segment in the US with a multi-billion-dollar retail market. Sales angle: propose partnerships to develop branded training for premium tea programs, retail staff education, and consumer-facing events to capitalize on rising demand.

Partnership Potential Recent collaboration with World Tea Expo signals active expansion of education offerings. Opportunity: explore sponsorships, joint webinars, and multi-city training circuits to broaden reach to tea professionals, exhibitors, and hospitality buyers.

Tech & Reach STI’s tech stack includes web and email infrastructure and social channels, indicating a digital-savvy audience. Sales angle: propose LMS integrations, digital credentialing, and targeted marketing programs for tea companies, distributors, and educational partners seeking scalable training delivery.