Education leadership STI is the educational arm of the Tea Association of the U.S.A. and runs accredited tea education curricula, presenting a sales opportunity to partner with an established credentialing ecosystem and access to certified professionals.

Small team leverage With a lean staff (2-10 employees), STI may value scalable, outsourced partnerships, ready-to-deliver digital solutions, and cost-effective vendor relationships to expand program reach.

Market growth Tea remains the world’s most consumed beverage after water and a fast-growing U.S. category with a multi-billion retail market, signaling demand expansion for professional education, training materials, and certifications.

Event collaboration Historical alignment with food and beverage conferences and past partnerships (e.g., World Tea Expo) indicate strong opportunities for sponsored sessions, certification tracking, and co-branded training offerings at industry events.

Digital reach Existing tech stack and online registration indicate openness to LMS enhancements, credentialing platforms, marketing automation, and lead generation partnerships to streamline program enrollment and engagement.