Insights

Growing hearing market Target Rayovac Hearing Aid Battery buyers and distributors in consumer goods with opportunities around battery longevity optimization, packaging sustainability, and cost-per-use improvements to strengthen value propositions for audiologists and retailers.

Tech-driven reach Leverage their tech stack and online presence (AWS, Sitecore, WordPress, SEO tools) to propose partnerships for digital marketing services, e-commerce optimization, and analytics to boost online sales and consumer engagement.

Midwest focus Position solutions around regional distribution efficiency from Middleton, WI, connecting with regional wholesalers, clinics, and specialty retailers to shorten supply cycles and reduce freight costs.

Growth potential With revenue in the sub-10M range and a heritage dating back to 1937, target growth-stage channels, private-label opportunities, and ARM-length licensing deals with retailers seeking branded battery solutions.

Competitive landscape Differentiate by highlighting durability, freshness guarantees, and compatible packaging for hearing aid devices, while benchmarking against peers like Eargo to identify cross-sell and upsell opportunities in premium battery lines.

Similar companies to Spectrum Brands - Rayovac Hearing Aid Batteries

Eargo
110$10M - $25M

Spectrum Brands - Rayovac Hearing Aid Batteries Tech Stack

Spectrum Brands - Rayovac Hearing Aid Batteries uses 8 technology products and services including Amazon Web Services, Sitecore, WordPress, and more. Explore Spectrum Brands - Rayovac Hearing Aid Batteries's tech stack below.

Amazon Web Services
Cloud Hosting
Sitecore
Content Management System
WordPress
Content Management System
Osano
Cookie Compliance
Font Awesome
Font Scripts
Agentforce
Marketing Performance Measurement
Yoast SEO
Search Engines
Microsoft ASP.NET
Web Frameworks

Spectrum Brands - Rayovac Hearing Aid Batteries's Email Address Formats

Spectrum Brands - Rayovac Hearing Aid Batteries uses at least 3 email formats:

Spectrum Brands - Rayovac Hearing Aid Batteries Email Formats	Example	Percentage
FLast@spectrumbatteries.com	JDoe@spectrumbatteries.com	100%
First.Last@thepowerofhearing.com	John.Doe@thepowerofhearing.com	80%
FirstL@thepowerofhearing.com	JohnD@thepowerofhearing.com	20%

Frequently Asked Questions

What is Spectrum Brands - Rayovac Hearing Aid Batteries's official website and social media links?

Spectrum Brands - Rayovac Hearing Aid Batteries's official website is thepowerofhearing.com and has social profiles on LinkedIn.

How much revenue does Spectrum Brands - Rayovac Hearing Aid Batteries generate?

As of August 2026, Spectrum Brands - Rayovac Hearing Aid Batteries's annual revenue is estimated to be $1M - $10M.

What is Spectrum Brands - Rayovac Hearing Aid Batteries's NAICS code?

Spectrum Brands - Rayovac Hearing Aid Batteries's NAICS code is 31-33 - Manufacturing.

How many employees does Spectrum Brands - Rayovac Hearing Aid Batteries have currently?

As of August 2026, Spectrum Brands - Rayovac Hearing Aid Batteries has approximately 501 employees across 2 continents, including North America and South America. Key team members include Sr. Electrochemist: J. G. Explore Spectrum Brands - Rayovac Hearing Aid Batteries's employee directory with LeadIQ.

What industry does Spectrum Brands - Rayovac Hearing Aid Batteries belong to?

Spectrum Brands - Rayovac Hearing Aid Batteries operates in the Consumer Goods industry.

What technology does Spectrum Brands - Rayovac Hearing Aid Batteries use?

Spectrum Brands - Rayovac Hearing Aid Batteries's tech stack includes Amazon Web Services, Sitecore, WordPress, Osano, Font Awesome, Agentforce, Yoast SEO and Microsoft ASP.NET.

What is Spectrum Brands - Rayovac Hearing Aid Batteries's email format?

Spectrum Brands - Rayovac Hearing Aid Batteries's email format typically follows the pattern of FLast@spectrumbatteries.com. Find more Spectrum Brands - Rayovac Hearing Aid Batteries email formats with LeadIQ.

Spectrum Brands - Rayovac Hearing Aid Batteries

Consumer GoodsWisconsin, United States501-1000 Employees

Rayovac Hearing Aid Batteries, a unit of Spectrum Brands, is a U.S.-based manufacturer focused on hearing aid battery products. The company is headquartered in Middleton, Wisconsin, and traces its history to 1937, when Art Wengel helped develop the first portable hearing aid at Rayovac. Since then, the company has worked with the hearing-aid industry to develop products that respond to evolving consumer needs. 

The primary customers are hearing aid users and device manufacturers seeking reliable battery solutions for devices. As part of Spectrum Brands, it operates within the manufacturing sector with a history of collaboration across the industry. The organization maintains a mid-sized workforce, reflecting a substantial production operation.