Target market There is potential to upsell to higher-volume venues and events beyond pubs, such as schools, universities, corporate events, and entertainment venues, leveraging the existing quiz hosting platform and content packs.

Content monetization Offer premium or licensed quiz packs (UK, international) and custom content creation services to increase average deal size, while promoting recurring revenue through subscription access to question managers and updated content libraries.

Technology leverage Promote the mobile app and WiFi-based quiz delivery as a differentiator for larger gatherings, tournaments, or holiday/event seasons, highlighting scalability, real-time scoring, and cross-device participation.

Educational expansion Explore partnerships with education-focused institutions for teacher and pupil access to a free version, then cross-sell to classroom licenses, professional development sessions, or curriculum-aligned trivia modules.

Global reach Capitalize on international quiz content and localization to target non-UK markets, offering region-specific packs, multi-language support, and international events sponsorships to broaden addressable market.