SpeedTree (IDV, inc)
IT Services and IT ConsultingSouth Carolina, United States2-10 Employees
SpeedTree, developed by Interactive Data Visualization, Inc. (IDV), is a suite of vegetation modeling and middleware designed to generate virtual foliage for visual effects, architecture, video games, and real-time simulations. The product combines hand and procedural modeling tools to support creators across film, television, and interactive media, enabling realistic plant life to be integrated into diverse projects. The company is based in Lexington, South Carolina, and operates within the IT services and IT consulting sector, serving customers worldwide, including major film and game titles. Since its launch in 2002, SpeedTree has earned recognition such as a Sci-Tech Academy Award and an Engineering Emmy, and it has become part of Unity Technologies through acquisition, reflecting its integration into a broader game development ecosystem. Recent activity highlights collaboration with Renderman and continued product evolution, including updates that expanded its freehand and photogrammetry features for subscribers.