Speedway Benefits Employee Directory

Motor Vehicle ManufacturingNorth Carolina, United States2-10 Employees

Speedway Benefits operates in the motor vehicle manufacturing arena with a focus on unifying North America’s grassroots motorsports tracks into a single national sports marketing property. The company describes its network as comprising more than 300 tracks and 350 member organizations that collectively attract about 18 million attendees annually, largely consisting of working families from rural areas. Its value lies in providing a turnkey marketing resource that connects brands with this audience through one point of contact, handling all marketing execution across the network. Based in Charlotte, North Carolina, Speedway Benefits positions itself as a connector between rural American enthusiasts and national marketing efforts, aiming to streamline outreach for companies seeking to engage this demographic. The business emphasizes its national reach and sizeable audience, with the stated goal of facilitating access to a large, dedicated motorsports attendee base. A recent development noted is its ongoing expansion of its network and audience, as reflected by growth in track partnerships and attendee reach.

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