Spell & The Gypsy Collective Email Format
Retail Apparel and FashionNew South Wales, Australia51-200 Employees
Spell & The Gypsy Collective is a contemporary bohemian fashion brand based in Byron Bay, Australia, focused on women's apparel. Design and sampling take place in the Arts & Industry Estate of Byron Bay, while production occurs ethically in factories around the world. The label draws on travel, vintage treasures, and family history, translating nostalgia, beauty, and a sense of freedom into flowing dresses, florals, lace, and turquoise accents. Its target audience includes women seeking garments suited for vacations or festival settings. Operating in the retail apparel and fashion sector, Spell positions itself as an independent designer label that emphasizes ethically produced garments. The company is based in Byron Bay, New South Wales, and has pursued initiatives such as launching its own resale platform in 2024.