High-value benefits Target formulators in plastics, rubber, and silicone sectors who seek energy and processing savings by incorporating 100% post-industrial ceramic microspheres to reduce processing time and energy use while improving throughput and consistency.

Pilot testing Leverage their offer of stock materials for batch testing at the customer facility to accelerate proof-of-concept, enabling sales teams to demonstrate real performance gains before purchasing.

Sustainable focus Position the product as a sustainability improvement—lower energy consumption and potential waste reductions—appealing to brands and manufacturers prioritizing sustainable manufacturing metrics.

Technical collaboration Highlight collaboration with customer teams via technical specialists to tailor formulas, which can unlock custom solutions and cross-sell adjacent additive technologies or higher-value applications.

Mid-market fit With 51-200 employees and revenues in the low to mid millions, target mid-market plastics and composites players who need scalable microsphere solutions and dedicated support without enterprise-level procurement friction.