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Insights

Market Research Power Established market research and UX focus with global footprint across multiple European cities and key Asia-Pacific hubs, signaling a versatile client base and potential for cross-border services.

User-Centric Pro Deep expertise in user-centered development and customer integration, presenting opportunities to upsell advanced usability testing, UseLabs, and test studio services to product teams seeking higher user adoption.

Tech Stack Fit Utilizes industry-standard UX and analytics tools (InVision, Figma, Qualtrics, Matomo, Piwik PRO) that align with mid-market customers; potential to offer complementary analytics, survey optimization, and collaboration tooling.

Growth & Ownership Recent majority stake sale to Rhein Invest indicates potential appetite for scalable partnerships, strategic collaborations, and co-funded expansion initiatives in new markets or service lines.

Revenue Scale Mid-market revenue range suggests opportunities to target mid-size consumer brands and tech companies with UX upgrades, market testing, and rapid concept validation services that fit budgetary needs.

Similar companies to Spiegel Institut

Spiegel Institut Tech Stack

Spiegel Institut uses 8 technology products and services including Matomo, iCIMS, InVision, and more. Explore Spiegel Institut's tech stack below.

Spiegel Institut's Email Address Formats

Spiegel Institut uses at least 2 email formats:
Spiegel Institut Email FormatsExamplePercentage
F.Last@spiegel-institut.deJ.Doe@spiegel-institut.de
98%
First.Last@spiegel-institut.deJohn.Doe@spiegel-institut.de
2%

Frequently Asked Questions

What is Spiegel Institut's official website and social media links?

Minus sign iconPlus sign iconSpiegel Institut's official website is spiegel-institut.de and has social profiles on LinkedIn.

How much revenue does Spiegel Institut generate?

Minus sign iconPlus sign icon As of October 2026, Spiegel Institut's annual revenue is estimated to be $10M - $25M.

What is Spiegel Institut's NAICS code?

Minus sign iconPlus sign iconSpiegel Institut's NAICS code is 54191 - Marketing Research and Public Opinion Polling.

How many employees does Spiegel Institut have currently?

Minus sign iconPlus sign iconAs of October 2026, Spiegel Institut has approximately 180 employees across 2 continents, including Europe and North America. Key team members include Chief Executive Officer: A. K., Chief Human Resources Officer: K. S. and Head Of Qualitative Research: A. L. Explore Spiegel Institut's employee directory with LeadIQ.

What industry does Spiegel Institut belong to?

Minus sign iconPlus sign iconSpiegel Institut operates in the Market Research industry.

What technology does Spiegel Institut use?

Minus sign iconPlus sign iconSpiegel Institut's tech stack includes Matomo, iCIMS, InVision, Figma, Sketch, Atlassian Jira, Qualtrics and Piwik PRO Core.

What is Spiegel Institut's email format?

Minus sign iconPlus sign iconSpiegel Institut's email format typically follows the pattern of F.Last@spiegel-institut.de. Find more Spiegel Institut email formats with LeadIQ.

When was Spiegel Institut founded?

Minus sign iconPlus sign iconSpiegel Institut was founded in 1950.
Spiegel Institut logo

Spiegel Institut

Market ResearchBaden-Württemberg, Germany51-200 Employees

Spiegel Institut, founded in 1950 as Germany's first market-psychology institute, is based in Mannheim, Baden-Württemberg, Germany, and operates in market research and user experience consulting. It maintains locations in Mannheim, Ingolstadt, Stuttgart, Hamburg, Munich, and has international offices in Beijing, Shanghai, and New York. The organization emphasizes a customer-integrated, user-centered development process spanning needs analysis, ideation, concept development, validation, and testing to support the creation of customer-oriented products and services. An interdisciplinary team provides support across these stages, drawing on UX and usability tools and leveraging in-house research facilities and test studios. The firm operates within the market research industry and combines consumer insights with user experience expertise to serve its clients.

Section iconCompany Overview

Website
spiegel-institut.de
NAICS Code
54191 - Marketing Research and Public Opinion Polling
Founded
1950
Employees
51-200

Section iconMedia & News

Section iconFunding & Financials

  • $10M - $25M

    Spiegel Institut's revenue is estimated to be in the range of $10M - $25M

Company Leadership

  • Chief Executive Officer at Spiegel Institut
    A. K.
    Chief Executive Officer
    Mobile Phone
  • Chief Human Resources Officer at Spiegel Institut
    K. S.
    Chief Human Resources Officer
    Mobile Phone
  • Head Of Qualitative Research at Spiegel Institut
    A. L.
    Head Of Qualitative Research
    Mobile Phone
  • Geschäftsführer at Spiegel Institut
    A. K.
    Geschäftsführer
    Mobile Phone
  • Director User & Market Research at Spiegel Institut
    A. L.
    Director User & Market Research
    Mobile Phone

Employee Directory

  • Senior Director, Sales & Customer Relations at Spiegel Institut
    J. F.
    Senior Director, Sales & Customer Relations
    Mobile Phone
  • Director Ux Research at Spiegel Institut
    L. S.
    Director Ux Research
    Mobile Phone
  • Director User Interface / User Experience at Spiegel Institut
    R. S.
    Director User Interface / User Experience
    Mobile Phone
  • Senior Director User Experience at Spiegel Institut
    C. H.
    Senior Director User Experience
    Mobile Phone
  • Hr-Manager at Spiegel Institut
    T. J.
    Hr-Manager
    Mobile Phone

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