Spiegel Institut

Market ResearchBaden-württemberg, Germany51-200 Employees

Spiegel Institut, founded in 1950 as Germany's first market-psychology institute, is based in Mannheim, Baden-Württemberg, Germany, and operates in market research and user experience consulting. It maintains locations in Mannheim, Ingolstadt, Stuttgart, Hamburg, Munich, and has international offices in Beijing, Shanghai, and New York. The organization emphasizes a customer-integrated, user-centered development process spanning needs analysis, ideation, concept development, validation, and testing to support the creation of customer-oriented products and services. An interdisciplinary team provides support across these stages, drawing on UX and usability tools and leveraging in-house research facilities and test studios. The firm operates within the market research industry and combines consumer insights with user experience expertise to serve its clients.

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