Strategic Partnerships Spivi has announced a strategic partnership with Les Mills US to redefine group fitness experiences, presenting a potential pathway for joint marketing, bundled offerings, and co-branded initiatives with large fitness brands.

Expansion of Hardware Recent investments in core servers and the launch of a treadmill system indicate Spivi is expanding beyond cycling to broader cardio and hardware-enabled experiences, creating upsell opportunities for clubs upgrading equipment and system integrations.

Loyalty and API Enablement Updates to the loyalty program with full API integration open doors for gyms to customize member engagement, data flow, and cross-system automation, enabling a value proposition around data-driven retention strategies.

Integration Friendly New Arketa integration and support for wearables, sensors, and performance tracking tools positions Spivi as a central analytics layer, appealing to operators seeking seamless tech ecosystems and single-source reporting.

Market Positioning Operating with a lean team yet notable revenue range and active product development signals a scalable model for mid-market fitness operators seeking gamified experiences to boost retention and differentiate from competitors.