Strategic Partnerships Spivi's partnership with Les Mills International points to a scalable go-to-market channel with large, multi-club opportunities. Position Spivi as the turnkey gamified layer that complements Les Mills programs across networks, and pursue co-marketing, bundled pilots, and integration playbooks to accelerate adoption among gym operators and franchise groups.

API Driven Growth With a fully API-enabled loyalty program and Arketa integration, Spivi can plug into existing gym management, POS, and CRM ecosystems. Market this as a low-friction deployment for operators seeking seamless data flows, reduced admin, and unified analytics; propose joint pilots with Arketa/Pipedrive users and offer integration-led pricing to accelerate deals.

Expanded Cardio Portfolio New treadmill system and cadence challenges broaden the addressable cardio market beyond cycling. Target studios with mixed equipment and interval-based classes by offering a single platform for all cardio gamification, equipment-enabled metrics, and cross-training challenges; propose pilots in treadmill-first facilities and cadence-driven programs.

Niche Market Focus Recent niche-market collaborations, such as Blush Boot Camp, show demand in boutique and women-focused studios. Tailor gamified loyalty and competition features to female demographics, enable co-branded campaigns, and expand outreach to boutique operators seeking differentiated engagement experiences.

Data Driven Retention Spivi’s core value proposition is measurable retention through heart rate tracking, live leaderboards, and gamified experiences. Craft ROI-focused pitches with pilot dashboards that quantify member engagement, repeat visits, and length of membership; offer scalable pricing and quick-start deployment to win early adopter studios.