Strategic Partnerships Spivi has formed notable collaborations including a strategic partnership with Les Mills US in 2026, presenting a clear avenue for co-marketing, bundled offerings, and expanded distribution to gym operators and fitness clubs.

Product Expansion Recent launches such as Spivi Go, a treadmill system, and enhancements to the loyalty program with API integration indicate a growth mindset and opportunities to upsell to clubs seeking end-to-end gamified experiences across multiple modalities.

Technology Modernization Upgrades to core servers and a redesigned mobile app demonstrate ongoing investments in performance and reliability, enabling sales pitches focused on scalable deployments, better UX for members, and reduced support friction.

Platform Integrations The tech stack and API-enabled loyalty enhancements create several integration touchpoints with wearables, equipment, and club management systems, offering cross-sell options to operators already using adjacent platforms.

Revenue Potential With reported revenue in the low multi-million range and a lean team, Spivi targets small to mid-sized fitness operators seeking high-engagement loyalty, personalized gamified experiences, and measurable retention improvements.