Online Lead Funnel Splash Hawaii already employs Shopify Chat and supports multiple payment methods, indicating a strong online sales channel. Focus on optimizing the online lead funnel for property inquiries and bookings through conversion rate optimization, enhanced live chat, and targeted retargeting.

Lean Growth Team With a lean team, Splash Hawaii could scale rapidly through outsourced marketing, CRM integration, and scalable content services, reducing the need for additional headcount while expanding reach.

Analytics Focus The use of Piwik PRO Core signals a data driven approach; offer advanced analytics, dashboards, attribution modeling, and ROI driven ad optimization to maximize marketing spend.

Market Synergy Based in Honolulu, there is potential to partner with Hawaii tourism and vacation rental operators to broaden lead sources and diversification beyond traditional real estate listings.

Checkout Optimization The acceptance of major cards and Apple Pay for online transactions suggests opportunities to further streamline checkout, improve mobile experience, ensure PCI compliance, and reduce friction in bookings.