Family-friendly appeal Leverage Split Rock Resort's year-round, family-oriented attractions (waterpark, arcade, cinema, bowling, lake access) to cross-sell bundled experiences, seasonal packages, and group discounts to drive repeat visitation and longer stays.

Sustainability & Safety Given the recent consumer rights settlement and the bomb threat incident, position services that enhance guest safety, compliance, and trust, such as guest communications platforms, incident response planning, and compliance audits to improve reputation and reduce risk.

Tech & Experience Opportunity to modernize guest experience and operations with cloud-based solutions (AWS, Cloudflare) for guest Wi-Fi, loyalty programs, property management, and offline-to-online experiences that boost upsell opportunities across lodging, dining, and activities.

Mid-market Potential With revenue in the $100M–$250M range and a mid-sized staff, target themselves for scalable hospitality tech, revenue management optimization, and guest engagement tools tailored to resorts of similar size and in multi-property setups.

Adjacent Partnerships Explore partnerships or sponsorships with local attractions and ski/tour operators near Lake Harmony to create packaged experiences, event collaborations, and co-marketing that expand reach beyond the resort’s direct channels.