Vertically integrated menswear brand SPOKE operates as a vertically integrated online menswear brand, offering properly made clothes that fit well and are priced affordably. This unique selling proposition of quality, fit, and affordability presents a strong sales opportunity for attracting fashion-conscious male consumers looking for value.

Expansion into new product lines Bespoke Extracts, a subsidiary of SPOKE, has expanded its product offerings to include CBD-infused health and wellness products like CBD formulations and Manuka Honey blends. This diversification allows for cross-selling opportunities to existing and new customers seeking premium CBD products, potentially driving incremental sales.

Promotional campaigns drive sales Bespoke Extracts regularly runs special promotional offers like free face masks and baseball caps with purchases of a certain value. These campaigns not only incentivize repeat purchases but also attract new customers, stimulating sales and fostering customer loyalty.

Strategic brand partnerships The appointment of notable individuals like MMA fighter Mike Perry and trend expert Carly Stojsic as brand ambassadors indicates strategic brand positioning efforts. Leveraging the influence of these ambassadors can boost brand visibility, credibility, and ultimately drive sales by appealing to their respective fan bases.

Increased exposure through new channels The recent expansion into the regulated cannabis space through the acquisition of Wonderleaf and the introduction of premium CBD products indicate a strategic move towards diversification and broader market reach. This expansion presents an opportunity to tap into new customer segments and increase sales through innovative product offerings.