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Spectator SportsOntario, Canada11-50 Employees

SponsorPulse is a sponsorship intelligence platform that makes insights accessible to properties, brands, and agencies of all sizes. It provides a common currency for evaluating and comparing thousands of sponsorship properties across sport, music, entertainment, arts, and cause on a global scale. The platform leverages proprietary consumer data to deepen understanding of how people engage with properties and to quantify potential sponsor impact.

The company serves properties, brands, and agencies seeking standardized measurement to inform sponsorship decisions and optimize partnerships. Based in Toronto, Ontario, it operates in the spectator sports industry and offers additional measurement products such as Activation Potential, Celebrity Partnership, and Sponsorship Effectiveness; in February 2026 it announced the acquisition of TTG Canada and Torque Strategies. The company launched its SaaS fan-intelligence platform in January 2021.

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