Tourism Partnerships Spookers is located in Auckland and attracts visitors; there is opportunity to formalize partnerships with local hotels, travel operators, and tourism boards to create packaged experiences and group bookings. Action: develop B2B programs, co-branded campaigns, and referral incentives to drive visits from domestic and international travelers.

Ticketing and Payments The tech stack includes Google Pay and online checkout; there is potential to optimize online ticketing with mobile wallets, dynamic pricing for peak periods, and bundled add-ons like fast-track entry or merchandise. Action: evaluate modern ticketing platforms and implement contactless checkout and season pass options.

New Attractions As a mid-sized experiential venue, there is room to expand capacity and engagement through new themes, seasonal events, or mobile pop-ups, enabling cross-sell to existing customers and seasonal footfall. Action: pilot new experiences, collect guest feedback, and consider IP licensing or collaborations.

Brand and Social The presence of Open Graph, Pinterest suggests visual marketing potential; invest in targeted social campaigns, influencer partnerships, and high-quality media to expand reach. Action: build a content calendar for Pinterest and other platforms, optimize SEO, and run co-marketing with local creators.

Revenue Growth Revenue scale implies opportunities to diversify; explore sponsorships, merchandise licensing, corporate events, private tours, or filming shoots at the venue. Action: prepare sponsorship decks and create corporate/event packages to maximize utilization.