Insights

Strong Industry Position Sportmax's status as the UK’s leading independent supplier of branded sports goods positions it well to expand its reach within the leisure industry, especially among retail outlets seeking high-quality, branded products across diverse sports categories.

Customizable Service Offering With comprehensive support services such as pricing solutions, retail merchandising, staff training, and stock management, Sportmax presents a compelling value proposition that can attract retailers looking for turnkey solutions to optimize sales and store profitability.

Innovative Supply Model The company's consignment stock approach reduces financial risk for retailers, making it easier to introduce new products and expand product ranges, thereby creating sales opportunities for partners interested in flexible procurement strategies.

Recent Partnerships & Expansion Recent collaborations with entities like Walsall Council and Brio Leisure demonstrate Sportmax’s growing footprint in the leisure sector, opening avenues for sales growth through strategic partnerships and location-based retail opportunities.

Digital Engagement & Visibility Sportmax’s active online presence and modern tech stack suggest opportunities for digital marketing initiatives and online brand promotion to attract new retail partners and increase product sales through enhanced visibility.

Sportmax Tech Stack

Sportmax uses 8 technology products and services including Cloudflare CDN, Cookie Notice, Twemoji, and more. Explore Sportmax's tech stack below.

  • Cloudflare CDN
    Content Delivery Network
  • Cookie Notice
    Cookie Compliance
  • Twemoji
    Font Scripts
  • Font Awesome
    Font Scripts
  • TweenMax
    Javascript Frameworks
  • PHP
    Programming Languages
  • Animate.css
    UI Frameworks
  • Magnific Popup
    Web Tools And Plugins

Sportmax's Email Address Formats

Sportmax uses at least 1 format(s):
Sportmax Email FormatsExamplePercentage
First@sportmax.co.ukJohn@sportmax.co.uk
38%
First.Last@sportmax.co.ukJohn.Doe@sportmax.co.uk
12%
First@sportmax.co.ukJohn@sportmax.co.uk
38%
First.Last@sportmax.co.ukJohn.Doe@sportmax.co.uk
12%

Frequently Asked Questions

Where is Sportmax's headquarters located?

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Sportmax's main headquarters is located at Sportmax, 1 Portland Place Hamilton, ML3 7JU, GB. The company has employees across 4 continents, including EuropeNorth AmericaAsia.

What is Sportmax's official website and social media links?

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Sportmax's official website is sportmax.co.uk and has social profiles on LinkedIn.

What is Sportmax's NAICS code?

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Sportmax's NAICS code is 42 - Wholesale Trade.

How many employees does Sportmax have currently?

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As of August 2025, Sportmax has approximately 18 employees across 4 continents, including EuropeNorth AmericaAsia. Key team members include Managing Partner: M. K.Managing Partner: H. K.Director: R. B.. Explore Sportmax's employee directory with LeadIQ.

What industry does Sportmax belong to?

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Sportmax operates in the Wholesale industry.

What technology does Sportmax use?

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Sportmax's tech stack includes Cloudflare CDNCookie NoticeTwemojiFont AwesomeTweenMaxPHPAnimate.cssMagnific Popup.

What is Sportmax's email format?

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Sportmax's email format typically follows the pattern of First@sportmax.co.uk. Find more Sportmax email formats with LeadIQ.

When was Sportmax founded?

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Sportmax was founded in 1998.

Sportmax

WholesaleUnited Kingdom11-50 Employees

Sportmax is the UKs leading independent supplier for branded sports goods for retail to the UK leisure industry.

We are a one stop shop covering swim, fitness, football, racket sports and anything else we have trialled and found to be a worthy item. It's all branded goods (eg Speedo in the pool) and the very best quality.

As suppliers is it our job to ensure our customers we have continuity of supply and as retail service providers is it our job to ensure we are selecting, pricing and presenting our customers product range to return the highest potential income for them.

To make life simple but profitable we provide all our products on consignment stock so our customers are only paying for the goods which they have actually sold - big financial saving (without sacrificing profit margins!) and a risk free way of procuring our products.

And then there's the service which includes pricing solutions, point of sale / advertising materials, staff training, retail display merchandising and in-house stock control system to name a few and all free of charge.

Give Ross a call on 01698 281951 if you want to hear more or arrange a presentation.

Section iconCompany Overview

Headquarters
Sportmax, 1 Portland Place Hamilton, ML3 7JU, GB
NAICS Code
42 - Wholesale Trade
Founded
1998
Employees
11-50

Section iconFunding & Financials

  • $1M$10M

    Sportmax's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Sportmax's revenue is estimated to be in the range of $1M$10M

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