Insights

Global Brand Presence SportPesa operates across multiple continents including Africa, Russia, Italy, and the UK, offering significant opportunities for international expansion and cross-region marketing collaborations with sports clubs and leagues.

Sports Partnership Leverage With high-profile sponsorships of major football clubs and leagues, SportPesa demonstrates strong industry relationships that can be leveraged for targeted advertising, branded content, and sponsorship solutions.

Growing Market Footprint As a rapidly expanding company in the sports betting sector with a fast growth rate since 2014, SportPesa offers potential for innovative product integrations and technology partnerships in emerging markets.

Diverse Customer Base Serving millions of customers worldwide, SportPesa's large and diverse audience provides an ideal platform for targeted marketing campaigns, loyalty programs, and data-driven customer engagement strategies.

Technology Infrastructure Utilizing advanced tech stacks such as Microsoft Clarity and Cloudflare, SportPesa is open to partnerships that enhance their platform's performance, security, and user experience through innovative tech solutions.

SportPesa Tech Stack

SportPesa uses 8 technology products and services including Microsoft Clarity, Cloudflare, jQuery Migrate, and more. Explore SportPesa's tech stack below.

  • Microsoft Clarity
    Analytics
  • Cloudflare
    Content Management System
  • jQuery Migrate
    Javascript Libraries
  • Yoast SEO
    Search Engines
  • Cloudflare Bot Management
    Security
  • Detectify
    Security
  • Bootstrap
    UI Frameworks
  • Nginx
    Web Servers

SportPesa's Email Address Formats

SportPesa uses at least 2 format(s):
SportPesa Email FormatsExamplePercentage
First.Last@sportpesa.comJohn.Doe@sportpesa.com
90%
First.Middle@sportpesa.comJohn.Michael@sportpesa.com
2%
Last.First@sportpesa.comDoe.John@sportpesa.com
2%
F-Last@sportpesa.comJ-Doe@sportpesa.com
1%
F_Last@sportpesa.comJ_Doe@sportpesa.com
2%
First@sportpesa.comJohn@sportpesa.com
1%
First_Last@sportpesa.comJohn_Doe@sportpesa.com
1%
First_L@sportpesa.comJohn_D@sportpesa.com
1%

Frequently Asked Questions

Where is SportPesa's headquarters located?

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SportPesa's main headquarters is located at 9th Floor, Liverpool Waterfront Liverpool, Liverpool L3 IHU, GB. The company has employees across 5 continents, including AfricaEuropeNorth America.

What is SportPesa's official website and social media links?

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SportPesa's official website is sportpesa.org and has social profiles on LinkedIn.

What is SportPesa's NAICS code?

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SportPesa's NAICS code is 7112 - Spectator Sports.

How many employees does SportPesa have currently?

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As of October 2025, SportPesa has approximately 501 employees across 5 continents, including AfricaEuropeNorth America. Key team members include Chief Executive Officer: R. K.Chief Financial Officer: M. I.Chief Commercial Officer (cco): J. G.. Explore SportPesa's employee directory with LeadIQ.

What industry does SportPesa belong to?

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SportPesa operates in the Spectator Sports industry.

What technology does SportPesa use?

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SportPesa's tech stack includes Microsoft ClarityCloudflarejQuery MigrateYoast SEOCloudflare Bot ManagementDetectifyBootstrapNginx.

What is SportPesa's email format?

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SportPesa's email format typically follows the pattern of First.Last@sportpesa.com. Find more SportPesa email formats with LeadIQ.

When was SportPesa founded?

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SportPesa was founded in 2012.
SportPesa

SportPesa

Spectator SportsUnited Kingdom501-1000 Employees

SportPesa is bringing the world together. A global gaming brand with a proud and growing reputation for innovation and community involvement across three continents. We use the power of sport to unify people everywhere; connecting customers with excitement, sports clubs with funding and society with opportunities.

SportPesa began operations 2014 and is the world’s fastest growing company in its sector.

Today, SportPesa is a major global brand with over 750 talented and dedicated employees serving millions of customers around the world from our offices in the iconic Liver Building in Liverpool as well as in Kenya, Tanzania, South Africa, Russia, Italy and Isle of Man.

SportPesa plays a major role in the lives of players, clubs and communities in all the countries in which we operate. We are leading the way in the gaming market through our partnerships with some of the world’s biggest sports clubs and leagues.

SportPesa have proudly sponsored Everton FC, Arsenal FC, Southampton FC, Hull City, Torino FC, Cape Town FC, Gor Mahia FC, AFC Leopards, Singida FC, Simba SC, Yanga SC.

SportPesa became title sponsors in F1 launching our team, SportPesa Racing Point F1 in 2018. The team competed in the F1 calendar during the 2019 season.

We have also been the gaming partner for LaLiga in Africa where we also sponsored the Kenyan SportPesa Premier League.

Our Journey has just begun; are you ready to “Take Every Opportunity” and to “Make It Count” then send us your application.

Section iconCompany Overview

Headquarters
9th Floor, Liverpool Waterfront Liverpool, Liverpool L3 IHU, GB
NAICS Code
7112 - Spectator Sports
Founded
2012
Employees
501-1000

Section iconFunding & Financials

  • $25M$50M

    SportPesa's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    SportPesa's revenue is estimated to be in the range of $25M$50M

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