Insights

Market Expansion SportPesa's successful expansion across multiple African countries with offerings like the data-free USSD casino demonstrates a strong foothold in emerging markets with high mobile penetration and growing digital engagement, presenting opportunities to introduce tailored gaming and sports betting solutions.

Sports Sponsorship Major sponsorships with prominent football clubs including Arsenal, Everton, and the Kenyan Premier League, suggest avenues for partnership with global sports organizations, brands, and tournaments seeking regional visibility and fan engagement in Africa.

Community Engagement Their long-term investments in grassroots and amateur sports development, alongside social impact initiatives, open doors for collaboration with NGOs, community programs, and corporate social responsibility projects to enhance brand loyalty and extend social reach.

Digital Innovation SportPesa’s deployment of innovative offerings like the data-free USSD casino indicates a readiness to adopt and promote advanced mobile betting technologies, creating sales prospects for tech providers that can enhance user experience and operational efficiency.

Financial Growth With revenue estimates between 25 and 50 million dollars and a growing brand presence through sponsorships and community projects, there is an opportunity to offer financial services, data analytics, or platform enhancements to support their expansion and increase market share.

SportPesa Tech Stack

SportPesa uses 8 technology products and services including Microsoft Clarity, Tableau, Microsoft Ajax Content Delivery Network, and more. Explore SportPesa's tech stack below.

  • Microsoft Clarity
    Analytics
  • Tableau
    Business Intelligence
  • Microsoft Ajax Content Delivery Network
    Content Delivery Network
  • Twemoji
    Font Scripts
  • Salesforce Marketing Cloud
    Marketing Performance Measurement
  • PHP
    Programming Languages
  • Detectify
    Security
  • Jetpack
    Web Platform Extensions

SportPesa's Email Address Formats

SportPesa uses at least 2 format(s):
SportPesa Email FormatsExamplePercentage
First.Last@sportpesa.comJohn.Doe@sportpesa.com
94%
First.Middle@sportpesa.comJohn.Michael@sportpesa.com
3%
Last.First@sportpesa.comDoe.John@sportpesa.com
1%
F-Last@sportpesa.comJ-Doe@sportpesa.com
2%

Frequently Asked Questions

Where is SportPesa's headquarters located?

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SportPesa's main headquarters is located at Liverpool, England United Kingdom. The company has employees across 5 continents, including AfricaEuropeNorth America.

What is SportPesa's official website and social media links?

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SportPesa's official website is sportpesa.org and has social profiles on LinkedIn.

What is SportPesa's NAICS code?

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SportPesa's NAICS code is 7112 - Spectator Sports.

How many employees does SportPesa have currently?

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As of May 2026, SportPesa has approximately 308 employees across 5 continents, including AfricaEuropeNorth America. Key team members include Chief Executive Officer: R. K.Coo And Head Of Fp&a, Europe: G. A.Chief Financial Officer: M. I.. Explore SportPesa's employee directory with LeadIQ.

What industry does SportPesa belong to?

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SportPesa operates in the Spectator Sports industry.

What technology does SportPesa use?

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SportPesa's tech stack includes Microsoft ClarityTableauMicrosoft Ajax Content Delivery NetworkTwemojiSalesforce Marketing CloudPHPDetectifyJetpack.

What is SportPesa's email format?

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SportPesa's email format typically follows the pattern of First.Last@sportpesa.com. Find more SportPesa email formats with LeadIQ.

When was SportPesa founded?

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SportPesa was founded in 2012.

SportPesa

Spectator SportsEngland, United Kingdom201-500 Employees

Founded in Nairobi in 2014, SportPesa is a leading sports betting and digital gaming platform in Africa. From the start, we have invested in grassroots funding and sporting infrastructure - bringing world-class football clubs and tournaments to Africa to help drive social and economic growth.
 
SportPesa proudly sponsors athletes and teams at every level. While best known for grassroots sponsorships, we have also partnered with leading global clubs – including Arsenal and Everton. Across the continent, SportPesa-backed professionals and teams have delivered standout achievements, from a WBC Bantamweight Champion to winners of the Kenyan Premier League and the SportPesa Super Cup. More recently, SportPesa and the Football Kenya Federation entered a 10-year sponsorship deal, leading to the Kenyan Premier League becoming officially known as the SportPesa League.
 
Our commitment goes beyond sponsorship. SportPesa has funded programmes that enable professional athletes to compete internationally, supported the renovation of major stadiums, and partnered with organisations to strengthen amateur and professional sports. Initiatives such as helping Shujaa return to the 7s World Series, backing 100 grassroots football teams through Cape Town FC, and supporting champions in boxing and football demonstrate our long-term investment in sport and community development.
 
Our renowned SportPesa Jackpot – a weekly football prediction game in Kenya, Tanzania and South Africa offering major prizes - has created life-changing wins for more than a decade.
 
We want our customers to know that by playing on our platform, they are investing in their clubs, communities and countries. We call this the SportPesa effect.
 
As we grow, SportPesa remains focused on delivering services responsibly, promoting integrity in gaming, and ensuring that our impact extends beyond the betting experience.

Section iconCompany Overview

Headquarters
Liverpool, England United Kingdom
NAICS Code
7112 - Spectator Sports
Founded
2012
Employees
201-500

Section iconFunding & Financials

  • $25M$50M

    SportPesa's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    SportPesa's revenue is estimated to be in the range of $25M$50M

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