Broad Audience Reach The SCCA's 67,500 members and 2,000+ events across 116 regions provide extensive exposure and sales channels for sponsors, with opportunities for national campaigns as well as region-level activations to reach motorsports enthusiasts year-round.

Partnership Growth The existing official partners and the new Öhlins deal demonstrate strong appetite for performance and safety brands. Propose co-branded product bundles, exclusive promotions at events, and test and demo days to drive product adoption.

Event & Venue Solutions Regular collaboration with tracks and venues, including New Jersey Motorsports Park, offers sponsorship signage, hospitality experiences, and turnkey services such as timing systems and branding packages across a national circuit. Tailor packages by region.

Digital & Data SCCA's digital footprint and convention presence create channels for marketing partnerships, content collaborations, and data-driven campaigns. Offer marketing technology, CRM integrations, registration platforms, analytics, and advertising partnerships to scale sponsor ROI.

Sponsorship & Merch With a large consumer reach and aligned brands, there are opportunities for premium sponsorships, exclusive product collaborations, and insurance partnerships through Hagerty, as well as branded merchandise. Consider expanding into training programs, charity events, and potential pro-series partnerships.