Strong Organizational Presence With over 67,500 members and a network of 116 regions, the Sports Car Club of America represents a substantial and engaged automotive enthusiast community, offering ample opportunities for targeted marketing and sponsorship collaborations.

Expanding Event Portfolio The organization sanctions over 2,000 motorsport events annually across various formats such as autocross, rally, and road racing, indicating a consistent demand for event-related products, services, and technical support.

Active Community Engagement Recent participation in charity auto-cross challenges and community partnership events like the New Jersey Motorsports Park collaboration highlight opportunities for brands involved in community-focused initiatives and CSR campaigns.

Technology Utilization The SCCA employs advanced digital tools including Google Analytics, Stripe, and Cloudflare, providing a platform for data-driven marketing strategies, digital sponsorships, and seamless online transactions.

Financial Stability and Reach With annual revenues ranging from $100 million to $250 million and a diverse membership base, the SCCA offers a broad market for automotive, safety, and performance products targeting motorsports enthusiasts and regional competitors.