Local Reach Capitalize on the News-Leader’s Springfield and Ozarks footprint as a trusted local news source within the USA Today Network to offer location-targeted marketing and sponsorship opportunities across print, digital, and events.

Digital Advertising Leverage existing tech stack (Google Ads, Google AdSense, Amazon Advertising, Mailchimp, OneTrust, Duda) to propose integrated programs combining display, native, email, and privacy-compliant ad experiences for local businesses.

Cross-Platform Packages Propose bundled solutions that blend print presence with digital campaigns, sponsored content, and targeted email outreach, aligned with Gannett’s national-to-local marketing solutions to boost advertiser ROI.

Community Engagement Utilize partnerships like League of Women Voters voter guides and local event coverage to offer sponsored civic and community content, driving brand alignment with community-focused businesses and nonprofits.

Growth Readiness With revenue in the mid-range and a growing media network, target mid-market advertisers and local franchises looking for measurable reach, leveraging the News-Leader’s newsroom credibility and multi-platform distribution.