Sprout Strategy

Market ResearchQueensland, Australia11-50 Employees

Sprout Strategy is a market research firm based in Nundah, Queensland, focused on understanding the human stories behind business performance. It blends traditional research with advanced approaches drawn from behavioral science, neuroscience, data-driven analytics, and social listening to surface insights that inform strategy and design. The company aims to translate these insights into robust strategies and practical solutions to help brands and their customer experiences stay relevant amid rapid change.

With more than 17 years of experience, Sprout Strategy serves national and international brands through research, strategy and design thinking. Its approach incorporates neuroscience-informed methods as part of the research process. In 2025, the company opened a new office in Sydney’s Barangaroo, led by managing director Panos Kerasiotis, signaling regional expansion.

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