Insights

Market positioning SpyFu’s deep competitive search dataset and history position them as a cost-efficient alternative to larger incumbents for SMBs and mid-market brands seeking actionable PPC and SEO insights.

Revenue growth Recent revenue milestone signals growing demand for competitive intelligence and PPC data expansions, presenting opportunities to upsell higher data tiers or expanded analytics partnerships.

Product expansion New offerings like SpyFu GPT and RivalFlow indicate a strategic shift to AI-enabled insights and content gap analysis, suggesting cross-sell potential to customers seeking AI-driven SEO and content optimization.

Partnership potential Existing and announced partnerships (Databar, GrowthBar integration, Ripplewatch mention) show openness to ecosystem collaborations, which can be leveraged to accelerate channel partnerships and co-marketing deals.

Competitive landscape SpyFu competes with prominent players (SEMrush, Ahrefs, Serpstat) while maintaining a lean team; this creates sales opportunities by targeting customers evaluating cost-effective, comprehensive PPC/SEO intelligence under a smaller vendor.

Similar companies to SpyFu

SpyFu Tech Stack

SpyFu uses 8 technology products and services including Microsoft Advertising, Microsoft Clarity, OpenAI, and more. Explore SpyFu's tech stack below.

Media & News

SpyFu's Email Address Formats

SpyFu uses at least 4 email formats:
SpyFu Email FormatsExamplePercentage
First@spyfu.comJohn@spyfu.com
65%
FLast@spyfu.comJDoe@spyfu.com
18%
First.Last@spyfu.comJohn.Doe@spyfu.com
8%
Last@spyfu.comDoe@spyfu.com
9%

Frequently Asked Questions

What is SpyFu's phone number?

Minus sign iconPlus sign icon
You can contact SpyFu's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is SpyFu's official website and social media links?

Minus sign iconPlus sign icon
SpyFu's official website is spyfu.com and has social profiles on LinkedIn.

How much revenue does SpyFu generate?

Minus sign iconPlus sign icon
As of October 2026, SpyFu's annual revenue is estimated to be $50M - $100M.

What is SpyFu's SIC code and NAICS code?

Minus sign iconPlus sign icon
SpyFu's SIC code is 7372 - Prepackaged Software and NAICS code is 5415 - Computer Systems Design and Related Services.

How many employees does SpyFu have currently?

Minus sign iconPlus sign icon
As of October 2026, SpyFu has approximately 18 employees across 3 continents, including North America, Asia and Oceania. Key team members include Influencer Marketing Manager: A. W. and Internet Marketing Disciple And Prime Philomath: A. C. Explore SpyFu's employee directory with LeadIQ.

What industry does SpyFu belong to?

Minus sign iconPlus sign icon
SpyFu operates in the Technology, Information and Internet industry.

What technology does SpyFu use?

Minus sign iconPlus sign icon
SpyFu's tech stack includes Microsoft Advertising, Microsoft Clarity, OpenAI, Sentry, Intercom, New Relic, Ahrefs and Screaming Frog SEO Spider.

What is SpyFu's email format?

Minus sign iconPlus sign icon
SpyFu's email format typically follows the pattern of First@spyfu.com. Find more SpyFu email formats with LeadIQ.

When was SpyFu founded?

Minus sign iconPlus sign icon
SpyFu was founded in 2005.
SpyFu logo

SpyFu

Technology, Information and InternetArizona, United States11-50 Employees

SpyFu is a technology company in the Information and Internet industry, based in Scottsdale, Arizona, United States, with 11-50 employees. The company provides competitive search data that reveals every keyword it ranks for, every ad it has run, and every dollar spent, drawing on more than 15 years of history updated daily. Founded by Mike Roberts about twenty years ago to address a lack of competitive search data, SpyFu positions itself as first to market with the deepest competitive search dataset, which the company states includes, on average, twice as many organic keywords and twenty times more paid data than alternatives. SpyFu offers products such as SpyFu GPT, an SEO platform integrated with ChatGPT, and RivalFlow, which identifies content gaps and supplies copy to close them; full access starts at $39 per month with no feature walls. Recent activity includes a PPC data expansion rolled out in January 2026 and a 2025 partnership with Databar to provide extended SERP data to Databar users.

Section iconCompany Overview

Phone number
Website
spyfu.com
SIC Code
7372 - Prepackaged Software
NAICS Code
5415 - Computer Systems Design and Related Services
Founded
2005
Employees
11-50

Section iconFunding & Financials

  • $50M - $100M

    SpyFu's revenue is estimated to be in the range of $50M - $100M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.