Boutique growth The Squam Lake Inn operates a multi-faceted hospitality business (inn, restaurant, bar, gift shop, and marketplace) with a recent emphasis on innovative development and growth, presenting opportunities to upsell cross-channel experiences and partner services.
Romantic getaway Recognized as a top romantic getaway in New England, the property can leverage wedding, anniversary, and special occasion packages to attract couples and milestone celebrations, expanding targeted marketing and partnerships with local venues.
Local experience Located in the Lakes Region of New Hampshire with 9 rooms, the inn can position itself as a premium local experience with off-season promotions, collaborations with nearby attractions, and seasonal culinary events to drive occupancy year-round.
Tech enabled Utilizes WordPress, Shopify, Mailchimp, Google Cloud and analytics tools, offering potential for digital marketing optimization, e-commerce enhancements for merchandise/marketplace, and guest personalization through automated campaigns.
Financial potential With reported revenue between $1M and $10M and a lean team size, there is room to scale via revenue-management initiatives, targeted B2B partnerships, and packaged experiences that increase average guest spend and ancillary sales.