Expansion signals The agency has recent leadership changes and US market expansion activity, including appointment of a VP of US Operations and a US-focused branding effort, indicating readiness to grow clientele in sports, betting, gaming and financial sectors across North America.

Strategic partnerships Recent RubyPlay partnership and ongoing case study visibility suggest opportunities for co-marketing, joint campaigns, and referral networks with gaming and fintech clients seeking global reach.

Leadership credibility New CEO appointment and leadership restructuring positions Square in the Air as a high-profile, award-winning agency, which can be leveraged to approach mid to large clients seeking proven PR and marketing leadership in regulated industries.

Sector focus Specialization in sports, betting & gaming and financial services presents a targeted cross-sell path to clients in adjacent regulated sectors seeking reputation management, content strategy, and performance marketing partnerships.

Digital & tech readiness Robust tech stack including Google Cloud, Adobe tools and newsletter infrastructure (Amazon SES) indicates capability to support scalable campaigns, data-driven PR, and performance marketing programs for enterprise clients.