Expansion & Leadership Square in the Air has undergone leadership changes with a new CEO and a recent appointment of a VP of US Operations, signaling growth initiatives and potential for expanded service demand in North America.

Industry Focus The agency specializes in sports, betting & gaming and financial sectors, presenting clear cross-sell opportunities to clients within high-growth, regulation-driven markets that require strategic PR, marketing and content services.

US Market Entry With Chalk + Dog Communications as a US venture and a dedicated VP of US Operations, there is an emphasis on strengthening US footprint, creating opportunities to pitch localized PR, influencer campaigns and region-specific marketing programs.

Strategic Partnerships Recent partnerships such as with RubyPlay indicate openness to collaborations and case-study driven growth, suggesting potential for co-branded campaigns, tech-enabled PR, and joint go-to-market initiatives.

Digital Capabilities Tech stack includes Adobe, web and analytics tools, and performance marketing hires, implying readiness for integrated marketing solutions, including content production, digital PR analytics, and performance-focused campaigns to attract larger B2B clients.