American Made Advantage Emphasize Square Scrub’s American-made manufacturing and locally sourced components as a selling point for customers prioritizing domestic production, durability, and long-term reliability, particularly for larger industrial facilities seeking robust floor prep solutions.

Productivity Focus Highlight the EBG-28 model’s 28 inch pad and 40% larger coverage for large-area environments such as cafeterias and gym floors, presenting it as a cost-efficient option to reduce project timelines and labor costs.

Technology & Comfort Leverage the vibration-reducing isolated handle and optimized weight distribution as differentiators to minimize operator fatigue, enabling longer, safer use on demanding cleaning jobs and appealing to facilities with high throughput needs.

Quality Certification Promote the Carpet and Rug Institute Seal of Approval to target carpeted facilities and hospitality segments seeking validated performance on floor prep and cleaning tasks, expanding opportunities in these markets.

Digital & Partnerships Capitalize on the strong tech stack and online resources by offering training, onboarding, and service bundles via the website and video content; pursue partnerships with distributors and e-commerce channels (Shopify/AWS) to widen reach in North American markets.