Digital Expansion Square Squared has demonstrated a strong commitment to digital growth by launching the Square Photo Studio app globally and expanding into markets such as France with its Early Access Programme. This indicates an openness to digital product adoption and international market entry, presenting opportunities for sales of digital marketing tools, app development, and SaaS solutions tailored to international expansion.

Innovative Service Offerings The company’s recent launches of features like Square Savings, Instant Payments, and On-Demand Pay highlight its focus on financial technology and integrated payment solutions. This presents a chance to cross-sell payment processing services, financial management tools, and consulting for financial product integration within the advertising ecosystem.

E-commerce Solutions By launching an online store platform that allows business owners to sell directly through digital storefronts, Square Squared is tapping into the e-commerce market. There is an opportunity to offer complementary e-commerce software, digital storefront enhancements, and marketplace marketing services to clients seeking to expand their online sales channels.

Market Diversification With acquisitions like Afterpay valued at nearly $29 billion, Square Squared shows intent to diversify into financial services and buy-now-pay-later verticals. This opens prospects for sales of financial partnerships, consumer financing solutions, and integrated payment financing services to support client sales growth.

Growth in Marketing Technology The company’s focus on SEO, web design, and marketing optimization through a robust tech stack suggests a need for advanced analytics, customization tools, and ongoing digital marketing support. Engaging with these technology needs can foster opportunities for CRM integrations, analytics solutions, and targeted marketing automation services.