Expanding Product Line Srixon actively introduces new product series such as the CX CONTROL and Never Compromise Reserve putter line, indicating opportunities to promote complementary accessories, maintenance products, or personalized fitting services to enhance customer engagement.
Strategic Partnerships Recent collaborations with organizations like Goraqt, Tennis For America, and England Squash highlight potential avenues for joint marketing initiatives and exclusive product bundles targeting dedicated sports communities and institutional buyers.
Market Presence Srixon’s distribution across nearly all major golf markets and affiliation with Dunlop Sports suggests robust international sales channels, creating opportunities for upselling, premium product placements, and expansion into emerging markets or niche sports segments.
Innovation Focus With a reputation for high performance and ongoing product launches, Srixon can benefit from targeted outreach to professional and amateur players seeking advanced equipment, opening sales channels through sponsorships, clinics, and brand ambassador campaigns.
Digital Engagement Utilizing the company's technology stack including WordPress and Zendesk, there are prospects for developing enhanced online experiences, personalized product recommendations, and digital marketing campaigns to boost customer retention and new customer acquisition.