Market Positioning Stöckli's status as Switzerland's most renowned ski manufacturer with a history of over 80 years positions it strongly in the high-end outdoor sports market, offering opportunities to target premium sports retailers and luxury resorts seeking reputable brands.

Recent Performance & Visibility Success at the 2025 World Championships with athlete Marco Odermatt's medal win enhances brand visibility and credibility, providing sales leverage in markets that value competitive excellence and national pride.

US Market Expansion The hiring of a new national sales manager in the US indicates an active push into the North American market, creating openings for localized sales and strategic partnerships with retailers and sporting events.

Growth Potential With annual revenues estimated between 1M and 10M and a relatively lean team, there is significant room for scaling sales efforts, especially by leveraging existing brand recognition in niche outdoor sporting goods.

Competitive Landscape Positioned alongside similar niche brands like Armada and ELAN within a global market of mid-sized ski manufacturers, Stöckli's focus on quality and heritage offers opportunities to differentiate through premium product lines and exclusive partnerships.