Insights

Expanding International Presence ST. ALi Coffee Roasters is actively expanding into Southeast Asia with new locations in the Philippines, indicating a growth strategy that can be leveraged for regional sales partnerships and distribution channels.

Diverse Brand Collaborations Partnerships with premium brands like Mercedes-Benz, Porsche, and LaPavoni showcase opportunities to develop co-branded experiences and exclusive product offerings for retail and hospitality sectors.

Innovative Product Engagement Recent collaborations on specialty products, such as the Dark Choc Espresso Nut Bar with Carman’s and the Good Vibrations blend with headspace, highlight potential for developing branded merchandise or specialty coffee lines.

Technology-Driven Customer Experience Utilizing advanced tech tools like Amplitude and Snowplow for data insights presents opportunities to personalize customer engagement, target marketing campaigns, and enhance loyalty programs.

Market Differentiation and Brand Leadership ST. ALi's pioneering position in specialty coffee and focus on branding, education, and unique store concepts position it well for premium positioning and targeted premium product sales in hospitality, retail, and corporate sectors.

Similar companies to ST. ALi Coffee Roasters

ST. ALi Coffee Roasters Tech Stack

ST. ALi Coffee Roasters uses 8 technology products and services including Amplitude, Snowplow, Dojo Toolkit, and more. Explore ST. ALi Coffee Roasters's tech stack below.

  • Amplitude
    Analytics
  • Snowplow
    Analytics
  • Dojo Toolkit
    Javascript Libraries
  • SweetAlert2
    Javascript Libraries
  • OWL Carousel
    Javascript Libraries
  • Bootstrap
    UI Frameworks
  • X-Content-Type-Options
    Web & Portal Technology
  • GoDaddy
    Web Hosting

Media & News

ST. ALi Coffee Roasters's Email Address Formats

ST. ALi Coffee Roasters uses at least 1 format(s):
ST. ALi Coffee Roasters Email FormatsExamplePercentage
First@stali.com.auJohn@stali.com.au
44%
Last@stali.com.auDoe@stali.com.au
6%
First@stali.com.auJohn@stali.com.au
44%
Last@stali.com.auDoe@stali.com.au
6%

Frequently Asked Questions

Where is ST. ALi Coffee Roasters's headquarters located?

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ST. ALi Coffee Roasters's main headquarters is located at 12-18 Yarra Place South Melbourne, Victoria 3205 Australia. The company has employees across 4 continents, including OceaniaAsiaNorth America.

What is ST. ALi Coffee Roasters's official website and social media links?

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ST. ALi Coffee Roasters's official website is stali.com.au and has social profiles on LinkedIn.

What is ST. ALi Coffee Roasters's NAICS code?

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ST. ALi Coffee Roasters's NAICS code is 7211 - Traveler Accommodation.

How many employees does ST. ALi Coffee Roasters have currently?

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As of March 2026, ST. ALi Coffee Roasters has approximately 106 employees across 4 continents, including OceaniaAsiaNorth America. Key team members include Ceo: L. W.Chief Financial Officer: P.Head Of Digital: P. K.. Explore ST. ALi Coffee Roasters's employee directory with LeadIQ.

What industry does ST. ALi Coffee Roasters belong to?

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ST. ALi Coffee Roasters operates in the Hospitality industry.

What technology does ST. ALi Coffee Roasters use?

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ST. ALi Coffee Roasters's tech stack includes AmplitudeSnowplowDojo ToolkitSweetAlert2OWL CarouselBootstrapX-Content-Type-OptionsGoDaddy.

What is ST. ALi Coffee Roasters's email format?

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ST. ALi Coffee Roasters's email format typically follows the pattern of First@stali.com.au. Find more ST. ALi Coffee Roasters email formats with LeadIQ.

When was ST. ALi Coffee Roasters founded?

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ST. ALi Coffee Roasters was founded in 2005.

ST. ALi Coffee Roasters

HospitalityVictoria, Australia51-200 Employees

When it comes to specialty coffee ST. ALi was one of the first, one of the pioneers; the ones who defined specialty coffee in Melbourne; and the ones who continue to push boundaries forward. Found down a back alley you have to know where to go to get to, since inception ST. ALi has been an industry leader in direct relationships with farmers, in-house roasting, expert coffee brewing, with a best-in-category food offering. We’re a stand-alone brand, unique, focused—and hard to replicate.  

While our spiritual home will forever be our laneway roots in South Melbourne, we also own and run the Sensory Lab brand of stores in the CBD and now at Melbourne International Airport. We’ve partnered with Mercedes-Benz to open their Australia first 'Mercedes Me' concept store in Collins Street, and in 2015 expanded into the international market, opening a sister ST. ALi in Jakarta.

As the innovative leader of ST. ALi, disruptive entrepreneur Salvatore Malatesta has established a fresh and visionary focus on branding, accessible customer education, and a world-class coffee offering that is relevant, sincere—and always a little rock and roll.

Section iconCompany Overview

Headquarters
12-18 Yarra Place South Melbourne, Victoria 3205 Australia
NAICS Code
7211 - Traveler Accommodation
Founded
2005
Employees
51-200

Section iconFunding & Financials

  • $10M$25M

    ST. ALi Coffee Roasters's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    ST. ALi Coffee Roasters's revenue is estimated to be in the range of $10M$25M

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