Insights

Premium Brand Positioning ST. ALi Coffee Roasters is a well-established leader in the specialty coffee industry with a strong reputation for quality and innovation, making it an attractive partner for premium foodservice, hospitality, and retail collaborations seeking upscale brand associations.

Expanding Market Presence The company's recent expansion into Southeast Asia with a new location in Quezon City indicates a strategic interest in growing international footprint, presenting opportunities for distribution partnerships, franchise development, and regional supply chain engagements.

Diverse Partnership Portfolio Partnerships with luxury brands like Mercedes-Benz and automotive collaborations with Porsche, along with collaborations in hospitality and hotel sectors, demonstrate versatility and open avenues for co-branding, exclusive experiences, and branded product offerings.

Innovative Customer Engagement ST. ALi's focus on accessible branding and customer education through unique store concepts and experiences like Sensory Lab and collaborations with Audible and Boost Juice reveals potential for targeted marketing campaigns, experiential activations, and premium product launches aimed at engaged, quality-conscious consumers.

Technology and Data Usage Implementation of advanced data tools such as Amplitude and Snowplow suggests a strategic approach to customer insights and personalization, offering an opportunity to develop tailored product offerings, loyalty programs, or digital marketing strategies aligned with ST. ALi’s data-driven approach.

Similar companies to ST. ALi Coffee Roasters

ST. ALi Coffee Roasters Tech Stack

ST. ALi Coffee Roasters uses 8 technology products and services including Amplitude, Snowplow, Dojo Toolkit, and more. Explore ST. ALi Coffee Roasters's tech stack below.

  • Amplitude
    Analytics
  • Snowplow
    Analytics
  • Dojo Toolkit
    Javascript Libraries
  • SweetAlert2
    Javascript Libraries
  • OWL Carousel
    Javascript Libraries
  • Bootstrap
    UI Frameworks
  • X-Content-Type-Options
    Web & Portal Technology
  • GoDaddy
    Web Hosting

Media & News

ST. ALi Coffee Roasters's Email Address Formats

ST. ALi Coffee Roasters uses at least 1 format(s):
ST. ALi Coffee Roasters Email FormatsExamplePercentage
First@stali.com.auJohn@stali.com.au
89%
Last@stali.com.auDoe@stali.com.au
11%

Frequently Asked Questions

Where is ST. ALi Coffee Roasters's headquarters located?

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ST. ALi Coffee Roasters's main headquarters is located at 12-18 Yarra Place South Melbourne, Victoria 3205 Australia. The company has employees across 4 continents, including OceaniaAsiaNorth America.

What is ST. ALi Coffee Roasters's official website and social media links?

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ST. ALi Coffee Roasters's official website is stali.com.au and has social profiles on LinkedIn.

What is ST. ALi Coffee Roasters's NAICS code?

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ST. ALi Coffee Roasters's NAICS code is 7211 - Traveler Accommodation.

How many employees does ST. ALi Coffee Roasters have currently?

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As of April 2026, ST. ALi Coffee Roasters has approximately 106 employees across 4 continents, including OceaniaAsiaNorth America. Key team members include Ceo: L. W.Chief Financial Officer: P.Head Of Digital: P. Y. K.. Explore ST. ALi Coffee Roasters's employee directory with LeadIQ.

What industry does ST. ALi Coffee Roasters belong to?

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ST. ALi Coffee Roasters operates in the Hospitality industry.

What technology does ST. ALi Coffee Roasters use?

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ST. ALi Coffee Roasters's tech stack includes AmplitudeSnowplowDojo ToolkitSweetAlert2OWL CarouselBootstrapX-Content-Type-OptionsGoDaddy.

What is ST. ALi Coffee Roasters's email format?

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ST. ALi Coffee Roasters's email format typically follows the pattern of First@stali.com.au. Find more ST. ALi Coffee Roasters email formats with LeadIQ.

When was ST. ALi Coffee Roasters founded?

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ST. ALi Coffee Roasters was founded in 2005.

ST. ALi Coffee Roasters

HospitalityVictoria, Australia51-200 Employees

When it comes to specialty coffee ST. ALi was one of the first, one of the pioneers; the ones who defined specialty coffee in Melbourne; and the ones who continue to push boundaries forward. Found down a back alley you have to know where to go to get to, since inception ST. ALi has been an industry leader in direct relationships with farmers, in-house roasting, expert coffee brewing, with a best-in-category food offering. We’re a stand-alone brand, unique, focused—and hard to replicate.  

While our spiritual home will forever be our laneway roots in South Melbourne, we also own and run the Sensory Lab brand of stores in the CBD and now at Melbourne International Airport. We’ve partnered with Mercedes-Benz to open their Australia first 'Mercedes Me' concept store in Collins Street, and in 2015 expanded into the international market, opening a sister ST. ALi in Jakarta.

As the innovative leader of ST. ALi, disruptive entrepreneur Salvatore Malatesta has established a fresh and visionary focus on branding, accessible customer education, and a world-class coffee offering that is relevant, sincere—and always a little rock and roll.

Section iconCompany Overview

Headquarters
12-18 Yarra Place South Melbourne, Victoria 3205 Australia
NAICS Code
7211 - Traveler Accommodation
Founded
2005
Employees
51-200

Section iconFunding & Financials

  • $10M$25M

    ST. ALi Coffee Roasters's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    ST. ALi Coffee Roasters's revenue is estimated to be in the range of $10M$25M

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