Venue Capabilities Leverage the large 154,000 sq ft facility with 80,000 sq ft rentable space and a 16,200 sq ft Grand Ballroom to upsell mid to large conferences, trade shows, and multi-day events. Highlight full-service offerings (F&B, technology, marketing services, Cyber Cafe, Guest Services) to reduce client sourcing needs and increase average deal size.

Spectra Management As a Spectra-managed venue, emphasize integrated hospitality and event services, cross-sell with nearby Embassy Suites and local hotels for overflow lodging, and coordinate packages that bundle venue space with accommodations to attract larger bookings and extended programs.

Growth & Leadership Recent leadership change with a new Director of Events suggests opportunities to present fresh event programs, new vendor partnerships, and updated marketing collaborations to attract repeat and new clients seeking innovative event experiences.

Market Targets The center hosts consumer shows, weddings, reunions, church banquets, and conferences, indicating strong opportunities in mid-market associations, wedding planners, religious groups, and regional trade shows, including leveraging local partnerships and chamber networks for lead generation.

Digital & Tech Edge With a tech stack including RSS, Sage 100, and modern web presence, propose data-driven sales motions, integrated event technology packages, and analytics services to improve attendee experiences, sponsorship value, and operational efficiency for clients.